WebProNews

Watch Those SEO Costs

Some firms may try to charge what we can only describe as overly generous margins on certain services.

Gartner: Software Licensing Costs to Decline

Andy McCue at Silicon.com points to a Gartner report that, in many ways, reiterates what we’ve all been seeing.

Google Releases 'Conversion Optimizer' AdWords Feature

Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

Does Facebook Really 'Cost Businesses Dear'?

I don't have a Facebook account. At least, not yet, as I have mentioned in another blog post I shared over here not so long ago. But from that to say "[...] sites such as Facebook could be costing firms over £130m a day" is a bit of an over-reaction.

'Catch-up' Packet Takes Shape, ISPs Fire Shots

British Internet service providers are concerned with the BBC's plans to allow viewers to freely download recent broadcasts and view them within 30 days, arguing that "catch-up" TV will eat up bandwidth if enough viewers take advantage of it.

Location - Online & Offline Business Costs

I have went shopping with my girlfriend in San Fransisco a few times, and got to thinking about how most of the businesses in the city pay $4,000 to $20,000 per month for rent. In many cases, with a 5 year term. You can buy a great domain name for that. You can compete in the search results in most markets for that. Monthly rent to buy exposure in one city is recurring. Many online marketing costs and domain costs are not.

Hidden Distribution Costs

I recently went to a soap shop in downtown San Fransisco called Lush. It is the most expensive soap I have ever seen, and a perfect product for the web. My girlfiriend asked the clerk if they sold online and they said yes, but don't buy Lush soap from Amazon.com.

Google Apps To Start Making Real Money

According to an article in the latest issue of BusinessWeek, Google will turn Google Apps For Your Domain into a subscription service for corporations sometime in the next few weeks. If true, it would turn the service (which offers services for company domains, currently Gmail, Google Talk, Google Calendar, and Blogger, and is expected to add more services) into an actual revenue generator for Google, a rarity for a company that many say needs to diversify its earnings.

US Spends $130 Million Daily On Spam

If the CEO wants to know how to save some money from being wasted each day, tell her the best people she can pressure aren't the employees, but the company's federal Congressmen. Forget about gathering all the staff in one room and telling them how they are money-sucking time wasters. The problem may not be their fault. Spam could be to blame.

Logistics Costs and Bean Counting Don't Add Up!

Does you company actually have true fiscal visibility throughout the supply chain? Many claim they do...very few really do...what should you do?