All Posts Tagged Tag: ‘conversion’
Even as the backlash about the Google Reader redesign is picking up steam, something Google seems willing to ignore in favor of its “Google-Plus-ification” of all their products, the company isn’t resting on its laurels of at least trying to develop new products and services. Such is the case of GoMo, a new service that helps site owners make their …
Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
When planning and improving a website, it is important to know how people view websites. Knowing this will help you to design your site in such a way, that people will be able to find and do what they want on your website.
How to describe visitor behaviour?
Before changing the site layout, it is important to understand the nature of human behaviour on the website. It helps that certain known patterns apply to human behaviour, such as:
Not long ago I blogged about Crazy Egg Website Conversion Tests, which I thought was a pretty neat little tool.
One of our readers suggested trying HitTail, which is certainly not the same thing, but is very, very useful for anyone trying to learn something about a website’s visitors. It is a long-tail keyword research tool.
One of the most interesting sessions to me at Web 2.0 Expo was fellow analytics blogger Avinash Kaushik’s session called “Click the Big Red Button : Tips & Techniques for Optimizing Conversion and A/B Testing”. I was looking forward to it because even though I’ve been big into testing for years, I still feel like the majority of the web world is so far away from embracing testing to improve web results.
If you can measure it, you can improve it. The promise of scientific advertising, marketing with measurable results, is now available to anyone. Anyone can Increase conversion rates with the Google Website Optimizer. Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool.
On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.
The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.
While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.
Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess I just did.
Anyway… let’s move on.
When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets.
You’ll be surprised how much effect your ad copy has on your conversion rate.
When writing web copy for your website, it is usually assumed that whatever you write … your visitors will understand. I mean we’re writing in English right? If our bullet point says “30 day money back guarantee” every one understands it and shouldn’t have any more questions? Right?
Wrong my friend, wrong!
Even a silly thing like a money back bullet or a free shipping offer needs more explanation to many. Hence the need for the little click-able picture of a “?” mark.
Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.
I missed last week (My laptop started with the “laptop death rattle” – so it was a scramble to do data backups, find and migrate to a new machine). One of the worst parts of being a solo shop is being your own IT guy. Excuses aside – here’s twice the friday favorite goodness for this week.
I recently read Avinash Kaushik’s post Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”. I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.
Search engine optimization (SEO) gets them to the site. What they do (or don’t do) once SEO has done its job is up to the site owner or designer.
A survey of which major search engine results in the best conversion rate puts AOL as #1, and Google dead last.
On Wall Street, financial investors speak of CEOs improving their companies’ “top line” by increasing sales volume or their “bottom line” by reducing their expenses to expand the margins from their current sales volume.
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.
The broadcasting lobby addressed the Senate and said it would accept a firm changeover date of January 1, 2009.
Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags, you now worry about anchor text and XML site maps.
Regardless of our connection speed, Internet users expect information to be readily obtainable, pages to download quickly and solutions at the click of the mouse.
John’s a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years.
Though it’s wonderful to get all those hits to your e-commerce web site, hits don’t mean much unless you convert them into sales. This is especially true if you are paying for, and not converting, clicks.
Vertical search engines such as goWholesale are delivering on the promise of generating higher quality traffic with a better ROI through Pay Per Click advertising.
As the online advertising market is poised to grow nearly $10 billion over the next six years, it’s essential that we remember the importance of measuring the effectiveness of that spending.
According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.
Let’s say you are in charge of marketing the web site. You have a multitude of media choices, but not an unlimited budget.
Looks like Microsoft Great Plains becomes more and more popular, partly because of Microsoft muscles behind it. Now it is targeted to the whole spectrum of horizontal and vertical market clientele. Small companies use Small Business Manager (which is based on the same technology – Great Plains Dexterity dictionary and runtime), Great Plains Standard on MSDE is for small to midsize clients, and then Great Plains serves the rest of the market up to big corporations.
Junk faxes waste the resources of every business. It is estimated that they cost businesses tens of millions of dollars a year in wasted paper, toner and fax machine maintenance. There is nothing more aggravating then coming into the office each morning to find a pile of junk faxes promotion everything from mortgage refinancing to septic tank solutions. I don’t even have a septic tank!
AskJeeves has rolled out a number of new features designed to give you more targeted search results.
Have you ever heard the phrase “split-run testing?” No? If you have a website and you’re trying to sell something online, you need to know about this valuable testing process that can increase your bottom line.
Ever read a sales letter, and like magic, find that just as soon as questions or doubts come into your mind, they’re knocked down in the next line of copy? If so, then you’ve seen the power of this technique first hand.
As we continue to surge forward on the coattails of the “technology revolution,” many business folks and entrepreneurs have grasped the concept that personal fortunes may be acquired through the avenue of modern machinery (which must be tweaked in just the right way). Consider, for example, those who have learned how to turn their computers into mighty cash machines. Indeed, those who can effectively utilize and/or market technological gadgets or devices place themselves in a position of watching their earnings take off like fireworks in July.
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers’ perspective.
Some sales people think that because they’re great at selling face-to-face, they don’t need to put a lot of time or effort into writing a winning proposal. They feel that their verbal skills did all the selling for them.
There is an old saying that I agree with 100%. “Nothing kills a bad product faster than good advertising.” The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can’t convert sales.
For e-commerce sites, it is very important to track and improve conversion ratios. And, in Turning Visits Into Action, many conversion ratio improvement tactics and techniques are explained in detail. But for some e-commerce sites, conversion rates need to be tracked one page at a time.
The recent bloodbath among online content peddlers and digital media proselytisers can be traced to two deadly sins. The first was to assume that traffic equals sales. In other words, that a miraculous conversion will spontaneously occur among the hordes of visitors to a web site. It was taken as an article of faith that a certain percentage of this mass will inevitably and nigh hypnotically reach for their bulging pocketbooks and purchase content, however packaged. Moreover, ad revenues (more reasonably) were assumed to be closely correlated with “eyeballs”. This myth led to an obsession with counters, page hits, impressions, unique visitors, statistics and demographics.