WebProNews

Web Analytics - Abandonment

The classic web analytics funnel analysis is simple indeed. The key metric is the percentage of times the process is abandoned on each step. The implicit assumption is that steps with the highest abandonment rates are the biggest problem.

PubCon - Multivariate Testing, Conversion Tweaking

Getting traffic to your site is an important step. The finishing part of the picture is getting your site to convert those visitors into customers. This panel will look at ways that you can increase your site performance.

SES - Maximum Retail Conversion

Some sites are all about direct sales. Search is arguably the most influential and accountable form of online marketing and we've assembled a list of experts who will show you the way. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home. Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

Google Releases 'Conversion Optimizer' AdWords Feature

Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

Money Seekers Dump Applications Online

Out of those who apply for various financial services online, 54 percent are thought to abandon the process before it is completed.

SES: The Almighty Conversion

If you run an e-commerce site, you want visitors to become buyers. Panelists at SES San Jose suggested making those visitors feel secure while you make your call to action.

Yahoo's Conversion Tips

Yahoo's Search marketing blog has 9 tips compiled by the team on how to improve conversion rates while also optimizing landing pages. Best ways to optimize your landing pages:

How Visitors View Websites

When planning and improving a website, it is important to know how people view websites. Knowing this will help you to design your site in such a way, that people will be able to find and do what they want on your website. How to describe visitor behaviour? Before changing the site layout, it is important to understand the nature of human behaviour on the website. It helps that certain known patterns apply to human behaviour, such as:

Long Tail Keyword Research

Not long ago I blogged about Crazy Egg Website Conversion Tests, which I thought was a pretty neat little tool. One of our readers suggested trying HitTail, which is certainly not the same thing, but is very, very useful for anyone trying to learn something about a website’s visitors.  It is a long-tail keyword research tool.

Overlapped Ads Lead To Conversion

Advertising across multiple Web sites has a significant impact on consumer's conversions according to a new study from the Atlas Institute, "How Overlap Impacts Reach, Frequency and Conversions."