WebProNews

Mitt Romney – Jumpcut Candidate Remix
By WebProNews Staff · August 29, 2007

Republican Presidential candidate Mitt Romney has teamed with Yahoo on an ad-creation contest for his campaign.

Jeopardy, Google Announce Contest Winner
By Doug Caverly · August 27, 2007

It’s been a while since I’ve watched Jeopardy, but it seems like $25,000 was about as much as a person was likely to win in a single show. And now Shirley Seaman has won that amount after participating in “the first-ever Jeopardy! Google Daily Challenge.”

Yahoo Launches Green Icon Contest
By Doug Caverly · August 10, 2007

Yahoo’s in need of a “Green icon.” What’s that, you ask? Well, it may be your call – the search company is holding a design contest to find this icon, and will donate $20,000 to an environmental nonprofit agency of the winner’s choice.

Doodle 4 Google Contest Creates Huge Response
By Doug Caverly · August 9, 2007 · 1

When I first wrote about Google Australia’s Doodle 4 Google contest, I thought it was a nice idea – “nice idea” meaning a warm-fuzzies PR initiative that not a lot of people would notice. But people are noticing, and a new post on the Official Google Australia Blog quantifies the matter.

PayPal Flashing Cash For Facebook Apps
By WebProNews Staff · July 23, 2007 · 1

Looking for inroads to 30 million and growing Facebook users, PayPal is asking third-party developers to create the next killer PayPal app for the social network.

User Generated Video Contests Can Backfire
By Andy Beal · June 29, 2007

One of the hottest marketing trends of late is to get your customers to create your next ad campaign for you. It worked for Doritos and their Super Bowl ad contest, but sometimes it can backfire, as Chevy can attest to.

DM Days New York
By Lee Odden · June 19, 2007

After a few days home in Minnesota I’ve gone on the road again to the DM Days conference in New York. Just two hours sitting on the tarmac this time.

Yahoo! Search Marketing: Did-it a Certified Ambassador
By Bill Hartzer · June 7, 2007

Did-it, a full-service online advertising and marketing services company, has been qualified as a Certified Ambassador Agency by Yahoo! Search Marketing. The Yahoo! Search Marketing Certified Ambassador tier is designed to meet the needs of higher-performing agencies, SEMs and other search marketing resellers who channel a considerable amount of their clients’ quarterly ad-spend to Yahoo! Search Marketing.

According to Yahoo! Search Marketing:

Google Update Over?
By Manoj Jasra · May 31, 2007

After nearly 2 weeks of seeing my referrals from Google plummet to pretty much nothing, I am finally seeing referrals climb back to normal. During the update I noticed major drops in rankings for phrases I used to rank quite strongly for, such as: Web Analytics Comparison, Web Analytics World, Embed Audio, WebTrends vs. Google, etc…

Is Your Copy Award-winning?
By Mike Moran · May 16, 2007

Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don’t spend as much time crafting our copy as we should. Are you ready to put yours to the test?

Yahoo Launches Contest for Small Businesses
By Andy Beal · May 11, 2007

Yahoo wants to help small business owners grow their business and reach new customers. To that end, they’ve launched their “Ultimate Connection” essay-writing contest, giving away three $25,000 prize packages and expert mentoring.

Charity SEO Contest
By Andy Beal · May 3, 2007

When “the Lisa” emails you and (ever so) politely asks if you’d mention their contest on your blog, it’s hard to say “no”. Her blogging wit is razor sharp and you don’t want to find yourself on the wrong end of it.

A Big List of Blogging Mistakes
By Francesco Mapelli · April 4, 2007

Here’s the final list of the 48 blogging mistakes from the partecipants to the blogging project started by Daniel at dailyblogtips.com. There’s also my entry, the blogging mistake I did for 25 years … but they changed my catchy title

SEM – Beyond the Popularity Contest
By Solomon Rothman · March 29, 2007

In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. What will this mean for search marketers?

SEM – The World’s Largest Popularity Contest
By Solomon Rothman · March 29, 2007

Currently, search engine marketing is best described by the phrase “popular.” This may change in the future, but right now, to rank in a competitive search term, you have to be popular; you know, like way back in high school where there was a division between the “cool kids” and everyone else.

Yahoo Teams With San Francisco Film Society
By Mike Sachoff · March 8, 2007

Yahoo Video has teamed with the San Francisco Film Society for the 50th San Francisco International Film Festival GreenWorld Contest powered by Yahoo’s Jumpcut. The two will also launch a branded video channel featuring content from the San Francisco Film Society.

Dave Pasternack SEO Contest Comes to an End
By Dan Sharp · March 1, 2007

The much hyped Dave Pasternack SEO contest has come to a close and the winner is

SEO-No! Wikipedia Nofollows Outbound Links
By WebProNews Staff · January 22, 2007

If using a well-made Wikipedia entry to boost a site’s PageRank has been part of your search optimization strategy, you will have to cross that tactic off the list.

YouTube Pulls Down Posts
By Robert Scoble · January 19, 2007

JD Lasica had a post removed from YouTube the other day.

Got Issues? Yahoo Wants The Video
By WebProNews Staff · January 17, 2007

Yahoo and the Film Your Issue website are jointly promoting the “Issue Film” competition to highlight the concerns of young adults over topical issues.

Interesting Discussion About Linkbait Games
By Chris Richardson · December 13, 2006

The concept of linkbait exploded during the Las Vegas PubCon, thanks in large part to the drinkbait game. While it’s true there were a number of sessions devoted to concept, seeing it in action in the form of game based on getting your picture taken hammered the whole idea home.