WebProNews

Digital Lifestyles on the Rise for Americans

Forrester Research conducted a survey, which shows that Americans of all ages are continuing to adopt a digital lifestyle. They surveyed nearly 48,000 people, and the survey includes 1,400 data points and data on 378 US brands. Forrester says this is the largest ongoing survey in the world to explore consumer attitudes, ownership, and use of technology.

Online Opinions One of Most Trusted Forms of Advertising

Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally. Right off the bat, this tells me that: