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Consumer Tech Spending Could Be Slowing Consumer Tech Spending Could Be Slowing

This weekend Apple once again set records, selling over 9 million iPhone 5S and 5C smartphones. With consumers willing to spend money every year on a smartphone upgrade (and mobile providers now encouraging them to do so), it would seem …

Tech Spending Confidence Rising, Says CEA Tech Spending Confidence Rising, Says CEA

The Consumer Electronics Association (CEA) today announced that consumer confidence in technology spending reached its highest level this year in August. The organization’s “Consumer TEchnology Expectations” index improved to 87.2 this month, up one point from the index in July. …

Facebook’s Image, User Confidence Hurt Post IPO Facebook’s Image, User Confidence Hurt Post IPO
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Nobody needs to reiterate that Facebook’s post-IPO honeymoon period has gone, well, less-than-swimmingly. As of the writing of this article, the stock has sunk to $27.24 per share. On the plus side, it’s been hovering in the $27-$28 range all …

Social Customer Service Becoming More Widely Used Social Customer Service Becoming More Widely Used

More and more, when a consumer has a problem they are turning to the internet and looking for answers in the avenues of social customer service. If you haven’t heard of social customer service, just think back to the last …

Mobile Ads Don’t Motivate Americans To Make Purchases Mobile Ads Don’t Motivate Americans To Make Purchases

According to the latest research from Nielsen, American consumers were least likely to make purchases online after viewing mobile ads. Only 20 percent of Americans owning smartphones made purchases on after seeing an ad. As a comparison, In German, 34 …

iPhone, Samsung Smartphone Demand Remains High After Holidays iPhone, Samsung Smartphone Demand Remains High After Holidays

It looks like a lack of Christmas isn’t slowing down anybody’s desire to buy smartphones. ChangeWave Research, an independent research firm that examines consumer behavior, has found that people are still clamoring to get their hands on iPhones and Samsung …

Digital Lifestyles on the Rise for Americans
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Forrester Research conducted a survey, which shows that Americans of all ages are continuing to adopt a digital lifestyle. They surveyed nearly 48,000 people, and the survey includes 1,400 data points and data on 378 US brands. Forrester says this is the largest ongoing survey in the world to explore consumer attitudes, ownership, and use of technology.

Online Opinions One of Most Trusted Forms of Advertising
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Nielsen released some interesting findings from a study (pdf) on consumer trust and advertising. The most important takeaway is that consumer opinions posted online are the most trusted forms of advertising globally.

Right off the bat, this tells me that: