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Amazon Launches Own Brand

Amazon.com has announced the launch of its own private-label collection of consumer electronics dubbed "AmazonBasics." Amazon says its new line includes audio video cables and blank DVDs. The company said it plans to add more items in the coming months, but did not offer specifics.

How Consumer Online Research Impacts Sales

A June 2006 joint study conducted by Yahoo and the Consumer Electronics Association asserts that seventy-seven percent of all consumer electronics purchases were influenced by online research. The study also examines the role of search in consumer research.