Quantcast

Consumer behavior Articles

Consumer Tech Spending Could Be Slowing Consumer Tech Spending Could Be Slowing

This weekend Apple once again set records, selling over 9 million iPhone 5S and 5C smartphones. With consumers willing to spend money every year on a smartphone upgrade (and mobile providers now encouraging them to do so), it would seem …

What If Your Smartphone Could Detect Your Behavior – Cool or Freaky? What If Your Smartphone Could Detect Your Behavior – Cool or Freaky?
· 3

As technology has advanced and smartphones have become ubiquitous, we’ve seen the rise of some very interesting applications. Many of these apps make our lives easier, help us make decisions, and even offer up some fun and games. At SXSW …

CEO Leadership: Choosing Gut Reaction Over the Research [Infographic] CEO Leadership: Choosing Gut Reaction Over the Research [Infographic]

Market research sometimes doesn’t add up to a hill of beans. After all, consumers are notoriously finicky; what they report and what they do are often very different. Sometimes things are just trendy, no matter what the research says. Other …

Smartphones & Tablets Go Hand & Hand With TV Smartphones & Tablets Go Hand & Hand With TV

Nielsen just released the results of their study on smartphones and tablets and how often we use them in conjunction with television watching. They looked at users behavior in the US, UK, Germany, and Italy. I think what they found, …

Study: Buyers Like Technical Specs
· 5

It’s been long established that consumers are more willing to buy a product when more information is available. A new study in the Journal of Consumer Research confirms that consumers choose products with more technical specifications offered.

Google’s Better, But They Like Yahoo
· 2

Another clue that perception, not truth, is what you can expect from people comes out of Penn State today. A study reveals that Web searchers prefer Yahoo over Google; the only problem is, they chose a logo, not a search engine.

When The Weather’s Bad, People Shop More Online

If there’s a wicked storm going on (like the one raging outside the WebProNews offices at this very moment), then expect your online store to see a spike in activity.

Ten Ways To Convince Shoppers To Buy Online
· 10

On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.

The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.