It’s been long established that consumers are more willing to buy a product when more information is available. A new study in the Journal of Consumer Research confirms that consumers choose products with more technical specifications offered.
Another clue that perception, not truth, is what you can expect from people comes out of Penn State today. A study reveals that Web searchers prefer Yahoo over Google; the only problem is, they chose a logo, not a search engine.
If there's a wicked storm going on (like the one raging outside the WebProNews offices at this very moment), then expect your online store to see a spike in activity.
On average, online retailers still only convert two to three percent of visitors into buyers. Though people are buying more online than ever before, that number has remained consistent over the last three years.
The three percent conversion average is also consistent across studies by different organizations, according to e-Marketer. That means that 97 percent of shoppers still prefer to buy offline.
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