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RateBeer Announces Best Beers of 2012, Over 3.5 Million Reviews RateBeer Announces Best Beers of 2012, Over 3.5 Million Reviews

Online beer mecca RateBeer has just announced their Best of 2012 Awards, and a Belgian Quadrupel takes the blue ribbon. Westvleteren 12, a product of Westvleteren Abdij St. Sixtus, topped the list of 50 best beers. The beer, a RateBeer …

How Are People Succeeding on Digg?
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Well, some are paying for it directly, but if you don’t want to do that, you can just develop your reputation and basically make friends. That is really what it’s all about.

Everyone knows that Digg is a popularity contest. It can still be a great place to find interesting stories, but it’s not unbiased. You have to know people (or pay them) to get your content enough Diggs to really get noticed by the community at large.

MyBlogLog Looks for Higher Level of “Truthiness”
Today, MyBlogLog added a new feature to the online blog communities… to put it simply, a validation process to verify that you are the owner of the website and have authority over the community.

MyBlogLog

Community is About Being Cost-Effective

One assumption underlying some client conversations I have is that community comes cheap.  It may have something to do with the hippy-trippy quality of the word. 

The Issue with Hyping Social Media
In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale.

The Community’s Values

It’s not difficult to imagine a time when the most important marketing asset a company has is its community of customers. 

What that community thinks of the company, its products, its management and its systems will be the number one defining factor in the company’s reputation and brand.  Marketeers will be interested in systems, ideas, and techniques that can help them improve relationships with their community.