WebProNews

MyBlogLog Looks for Higher Level of "Truthiness"

Today, MyBlogLog added a new feature to the online blog communities… to put it simply, a validation process to verify that you are the owner of the website and have authority over the community.

Community is About Being Cost-Effective

One assumption underlying some client conversations I have is that community comes cheap.  It may have something to do with the hippy-trippy quality of the word. 

The Issue with Hyping Social Media

In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale.

The Community's Values

It's not difficult to imagine a time when the most important marketing asset a company has is its community of customers.  What that community thinks of the company, its products, its management and its systems will be the number one defining factor in the company's reputation and brand.  Marketeers will be interested in systems, ideas, and techniques that can help them improve relationships with their community.