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Citibank Articles

Social Media Not a Priority for Many Small Businesses
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Citibank has released the results of a survey about small business social media use. According to Citibank, few small business owners and managers are increasingly using social networking sites.

Over 500 small business executives across the United States were surveyed, and 76% of them haven’t found sites like Facebook, Twitter, and LinkedIn to be helpful in generating business leads or expanding their business during the last year. 86% said they hadn’t used social networks to get business advice or information either.

How Long Will Your Agency Relationship Last?

Research shows that half of the agency/client relationships out there last less than two years.

This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.

After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.