WebProNews

Google Thrives On Lack Of Advertising

Yahoo’s put out some amusing commercials, and we’ve had a good time making fun of Ask’s strange offerings.  Yet in all of this, where is Google?  The search giant almost doesn’t seem to believe in advertising.

Web 2.0 Talks About Car Pricing

A car commercial might last 30 or 45 seconds, and in most cases, only a tiny portion of it will discuss pricing.  I’m not complaining - high-def laps are more interesting than transferable leases - but this is all the more reason to turn to blogs, social networks, and other online resources for financial information.

Google Puts $10M Towards Sustainable Transport

If these products come to your local car dealerships, they’ll need to have a better name than “sustainable transportation solutions.”  But by issuing a $10 million request for proposals (RFP), Google intends to give the products an improved chance of making it that far.

Microsoft: Google Drives Sissy Cars

While Chevrolet appears to be the official automaker of choice for both Google and Microsoft as they embark on their respective nationwide catch-humans-in-the-act photo scavenger hunts, Microsoft isn't shy about letting Google know it's bigger and badder.

Yahoo Crowns Greenest City

Yahoo wanted to find the greenest city in America, and now it has: Hastings, Nebraska.  Hastings will receive $250,000 to be used towards various environmental endeavors, and has also earned “a Yahoo!-hosted Nebraska-style BBQ and celebration.”

Google Develops Fleet Of Fuel-Efficient Cars

Want to improve your car’s efficiency?  Maybe you should hand the keys over to Google; in conjunction with Hymotion/A123Systems, the search engine giant has developed “a small fleet of plug-in hybrids,” and the vehicles have demonstrated a striking ability to slurp less gas.

Online Car Research Picks Up Speed

If you’re going to do some car research, odds are good that you’ll be doing it online.  A new study indicates that consumers are turning to the web more than ever - and they’re turning, more specifically, to manufacturers’ websites.  “Offline” resources, by comparison, seem to be dwindling in terms of importance.

Volvo Spreads the Word with SMM

SMM is of course Social Media Marketing. Social Media is the latest buzzword to describe the phenomenon whereby almost everyone is talking to almost everyone else via Internet websites such as YouTube, Flickr or MySpace. Now the marketing for the 2007 Volvo S80 from Volvo Cars is tapping into such media.

Online Video Shifts Into High Gear

“This is my car. That’s where I spilled coffee. Oh, and this is where the dog vomited.” All right, so perhaps that wouldn’t be the best use of online video advertising. But according to a new report, automotive online video classifieds - and many other types of car-related, Internet-only videos - are on their way.

Dash Drives Yahoo Local To Cars

The Dash Electronics booth at the Consumer Electronics Show in Las Vegas will have a dash of Yahoo in its product, thanks to their partnership on local search.