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Yahoo’s Brand Not Damaged, According to Report

Yahoo’s Brand Not Damaged, According to Report

By Chris Crum September 8, 2011

“Yahoo is not a damaged brand in the eyes of the public,” a spokesperson for YouGov BrandIndex tells WebProNews, pointing to some new research from the firm. As you may know, Yahoo just fired CEO Carol Bartz. She had some …

Yahoo Delivers Passable Earnings Report
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The third quarter was not unkind to Yahoo, judging from a just-released earnings report.  Yahoo managed to meet or beat analysts’ forecasts in most respects, and its stock is now heading up in after-hours trading as a result.

To hit the highest notes first: Yahoo reported earnings per share of $0.29, which is great compared to the $0.13 it reported in the third quarter of 2009 and compared to predictions of $0.15.  (This was possible because the sale of HotJobs contributed $0.13 to the Q3 2010 total.)

Carol Bartz Makes List Of Overpaid CEOs

Since Carol Bartz became Yahoo’s CEO in mid-January of last year, the company’s performance has been less than stellar.  Bartz has still raked in plenty of cash and stock options, though, earning her a place on a list of overpaid CEOs.

Bartz Labels Facebook Potential Biggest Competitor
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When it comes to competitors, Yahoo’s Carol Bartz may not have the usual suspect(s) – Google and perhaps Microsoft – at the front of her mind.  The CEO recently indicated in an interview that Facebook occupies her thoughts, instead.

Carol Bartz Predicts iAds Failure

Apple’s official stance on its iAd platform is that it "gives brands what they’ve been waiting for: access to the global audience of iPhone and iPod touch users, enhanced targeting, premium creative and robust measurement."  But yesterday, Carol Bartz indicated that the platform’s more or less doomed.

Without mincing words, Yahoo’s CEO predicted during an interview with Reuters, "That’s going to fall apart for them."

Yahoo Prepares For $3 Billion Stock Buyback

Yesterday, Yahoo’s stock hit a new 52-week low, touching $13.79 before closing at $13.84.  Things are looking rather brighter this morning, though, as the stock is up to $14.09 following a declaration that Yahoo may buy back $3 billion in common stock.

Carol Bartz Announces October Search Update

Even as its deal with Microsoft continues to draw towards a conclusion, Yahoo is apparently working on some significant upgrades in terms of search.  Indeed, Carol Bartz was quite adamant during her presentation at Yahoo Investor Day 2010 that her company will remain a contender in this field.

Yahoo Arranges Investor Day Event
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Yahoo shareholders (and perhaps Microsoft and Google shareholders, too, for that matter) might want to consider clearing their calendar for a special event.  Yahoo’s announced that it will hold an Investor Day/Analyst Day meeting on Wednesday, May 26th.

Yahoo Acquires Associated Content
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The extended Yahoo family just got a whole lot bigger.  Yahoo announced this afternoon that it’s acquired Associated Content, and Associated Content, which specializes in crowdsourced content, is in contact with around 380,000 contributors.

Yahoo CEO: “Google Is Going To Have A Problem”
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It’s no secret that Google has, on a very steady basis, dominated its competition and managed to return big profits.  And Carol Bartz may be in no position to question the company’s methods.  But Yahoo’s CEO nonetheless chose to point out a potential weakness this week, and she may be on the right track.

Does Carol Bartz have enough credibility to criticize Google?  Tell us what you think.

Carol Bartz’s Compensation Package Tops $47.2 Million
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Yahoo CEO Carol Bartz may have a tough job, but this morning, it’s a rare person who’s arguing that she isn’t well paid for it.  A regulatory filing has revealed that Bartz received $47.2 million in compensation for 2009.

A number of different figures contributed to that final sum.  As you can see below, Bartz collected around $1 million by way of a base salary, $1.5 million in nonequity incentives, and then a whopping $42.1 million in terms of stock and options awards.  Along with $2.6 million in "other compensation."

Yahoo Reports Impressive First-Quarter Profits
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Yahoo’s first-quarter earnings report is out, and it looks like the company got off to a decent start this year.  Most of Yahoo’s key financial stats either measured up to or exceeded analysts’ estimates, and the company’s stock hasn’t plummeted in after-hours trading.

YahooTo be clear: Yahoo reported $1.13 billion in revenue, while analysts thought it would bring in more like $1.17 billion.  And Yahoo’s stock is down 2.50 percent at the moment.

Yahoo’s Bartz Keen On Making Acquisitions

Believe it or not, Yahoo has a market cap of about $22 billion, and the company intends to put some of that money to good use in the near future.  Carol Bartz stated at the Transformation 2010 conference that she intends to acquire more stuff this year.

Yahoo Halts Search For International Boss

Most estimates agree that there are almost 7 billion human beings on this planet, and even the biggest misanthropes must admit that a few of them are smart and capable.  Yahoo apparently wasn’t able to encounter any keepers, however, as it’s stopped searching for someone to lead the company’s international division.

Yahoo’s Q4 Financial Results Draw Smiles
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Yahoo’s fourth quarter earnings report has been released, and it seems that people who were preparing for some sort of drastic response – whether it would’ve involved either pitchforks or confetti – will have to wait for another day.  Although the confetti folks might win out, as Yahoo did all right, more or less in line with estimates.

Yahoo Possibly Interested In Yelp
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Fair warning: this is not a report upon which you should rearrange your stock portfolio.  Please don’t even bet anyone a significant amount of money.  Just the same, Carol Bartz appears to have given a hint that she’s interested in acquiring Yelp.

Carol Bartz Gives Self A B-
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Carol Bartz is five days away from her one-year anniversary as Yahoo’s CEO, and in that time, she feels she’s done a fairly decent job of leading the company.  In a recent interview, Bartz graded her performance as B- material.

Bartz indicated to Brian Womack that speed (or actually, a lack thereof) might have been her biggest problem.  She said "she could have moved faster to reorganize the company and strike a Web-search agreement with Microsoft," Womack reported.