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Campaign
Dell's Twitter Campaign Has Raked In $3m In Sales
While many businesses are trying to work out how to make money from Twitter, computer maker Dell shows what they have done to validate Twitter as a credible business tool.
Skittles Did Taste The Rainbow With Latest Marketing Campaign
By Andy Beal
Say what you want about the Skittles experiment with social media, the campaign was effective in increasing the rainbow candy’s web site presence.
Change Your SEO Campaign
By Frank Reed
We are still in the wake of the historic election and the most prominent word that seems to be on everyone's mind is change. Now, for change to come from Washington we all can safely say, regardless of party affiliation, that it will take quite a while. In other words, don't hold your breath unless you are ready to pass out from lack of oxygen. There is one area, however, where you can enact change and possibly have an effect on your business before the Inauguration in January. That area is your search engine optimization efforts.
Obama Uses The Web To Fight Rumors
By Andy Beal
There’s no doubt that democratic presidential nominee Barack Obama knows how to use the web to improve his chances of being elected this November. His campaign has used the internet to raise millions in funds and our own research has proven that Obama’s efforts have created a very positive online reputation.
Google Tops Among Ron Paul Donors
The Texas candidate for the Republican Presidential nomination has amassed plenty of donations for his campaign, with Google topping the list.
Webkinz Ad Addition Angers Parents
Advertising on kid-friendly website Webkinz has one advocacy group up in arms and demanding the toymaker take down the ads.
A "Whopper" of a Marketing Campaign
I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.
Zuckerberg Lives, Is Sorry For Beacon
Facebook CEO Mark Zuckerberg has finally come out from hiding after the two-week privacy donnybrook that ensued over the company's marketing program Beacon. Zuckerberg posted his response on the Facebook blog. In short, he's sorry.
Gap Partners With Yahoo For Holiday Campaign
By Mike Sachoff
Gap has partnered with Yahoo for its new online ad campaign at gaptidings.yahoo.com. The site lets users upload and post their own video holiday greetings along with viewing videos from other users.
Facebook To Cry Uncle Over Beacon
Sources say Facebook is near to announcing changes to its Beacon marketing platform after pressure from privacy advocates over the last week.
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