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Campaign
Google Tops Among Ron Paul Donors
By David A. Utter - Mon, 12/17/2007 - 7:51am. 2 comments
The Texas candidate for the Republican Presidential nomination has amassed plenty of donations for his campaign, with Google topping the list.
Webkinz Ad Addition Angers Parents
By David A. Utter - Fri, 12/14/2007 - 12:41pm.
Advertising on kid-friendly website Webkinz has one advocacy group up in arms and demanding the toymaker take down the ads.
A "Whopper" of a Marketing Campaign
By Chris Sandberg - Thu, 12/13/2007 - 12:35pm.
I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.
Zuckerberg Lives, Is Sorry For Beacon
By Jason Lee Miller - Wed, 12/05/2007 - 1:12pm.
Facebook CEO Mark Zuckerberg has finally come out from hiding after the two-week privacy donnybrook that ensued over the company's marketing program Beacon. Zuckerberg posted his response on the Facebook blog. In short, he's sorry.
Gap Partners With Yahoo For Holiday Campaign
By Mike Sachoff - Fri, 11/30/2007 - 12:52pm.
Gap has partnered with Yahoo for its new online ad campaign at gaptidings.yahoo.com. The site lets users upload and post their own video holiday greetings along with viewing videos from other users.
Facebook To Cry Uncle Over Beacon
By Jason Lee Miller - Thu, 11/29/2007 - 6:04pm.
Sources say Facebook is near to announcing changes to its Beacon marketing platform after pressure from privacy advocates over the last week.
MoveOn Launches Campaign Against Facebook
By Jason Lee Miller - Tue, 11/20/2007 - 5:15pm.
Facebook is busy ruining Christmas, and that's the least of the worries. Violations of user privacy are higher on the worry list, and MoveOn.org has launched an online petition and ad campaign against Facebook's brand new "Beacon" program.
Hitwise: Google, Ask October's Winners
By Doug Caverly - Mon, 11/19/2007 - 5:17pm.
A new report from Hitwise is here, and the short version is as follows: Google wins. The long version includes a few other things of interest, though, including a small gain on Ask’s part.
McCain Campaign Stops For MySpace, MTV
By David A. Utter - Fri, 11/16/2007 - 2:41pm.
Following appearances by Democratic Presidential hopefuls John Edwards and Barack Obama, John McCain will participate in a campus dialogue hosted by MTV and MySpace.
Sears Taps Yahoo For Holiday Campaign
By Mike Sachoff - Fri, 11/09/2007 - 2:53pm.
Sears has launched an integrated marketing campaign around the return of the holiday Wish Book.
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