WebProNews

Considering the Leap Into Social Media Marketing

Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.

Budget Crunches Nudge Shoppers Online

Although many shoppers will have less to spend during this holiday season, some of that money will find its way to online retailers.

Google's Little Ad Budget

The Associated Press has an article about Google and the fact that the company barely advertises, especially when compared with its competitors.

Small Biz Has An Attitude About Search

Though the small and medium business (SMB) market has a handle on the importance of a website, nearly six out of ten are not actively doing search or other types of online marketing.

How To Waste Your Search Budget

Companies that buy search advertising may be flushing away part of their budgets as they bid on brand keywords they probably don't need.

Not in the Budget for This Period

This is the ninth part in a ten part series. Think of how silly this is: advertising generates revenue: would you put off your income?!  Handle this one this way:

SEM for Those You Know and Those You Don't

Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily skewed to popular brand keywords—the words people who already know you use.

No Mobile and Video Advertising Budget

SEMPO in conjuction with Radar Research and IntelliSurvey have recently completed a research study (the State of Search Engine Marketing survey) on the topics of Video and Mobile search adverstising. The study concluded that search marketers wanted to pay the same or less for Mobile/Video search advertising than traditional search marketing strategies. Here are some key points found from the study:

Creating A Successful Website On A Small Budget

Yuri thinks so and wrote a post last week entitled Create a small business website on a small budget to tell you what you need to think about if you want to get it done. Here's the basic checklist of what you should be doing: * research your customers * research your keywords * plan your website * get a content management system * get a website template * improve template usability * make the template accessible

Don't Waste Your Pay-Per-Click Budget

Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.