broad match Articles

Twitter Adds Broad Match To Keyword Targeting Twitter Adds Broad Match To Keyword Targeting
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Earlier this year, Twitter launched keyword targeting for its ad platform, enabling advertisers to reach users based on words in their recent tweets and in tweets with which they’ve recently engaged. Now, Twitter is launching broad match for keyword targeting. …

Irrelevant Keywords Can Be Costly
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Some Google AdWords advertisers are not pleased with what they are finding in Google’s Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable. 

Are You Using the Right AdWords Option?
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As you may or may not know, Google AdWords gives you four options when it comes to keywords. If you apply the appropriate ones to your keywords, your potential for increased ROI is higher. The options you have are: