All Posts Tagged Tag: ‘Branded Campaigns’

Twitter and ESPN Introduce Sports Branded Campaigns

Due to the incredible volume of sports-related tweets that accompany almost every sporting event of note–the Women’s World Cup Final, for instance–Twitter is looking for a way to monetize these reactions. To address this endeavor, Twitter is partnering with ESPN to provide additional promoted content, focusing on the glut of sports-related tweets. The idea for monetizing this content focuses on …

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