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All Posts Tagged Tag: ‘brand loyalty’

Using Personalized Data Critical To Brand Loyalty

As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know themselves, and in turn inspire increased brand loyalty. You’d be wrong, however. Earlier, we looked at a new study from IBM and Econsultancy, which found that businesses think they …

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Brands Don’t Know Their Customers As Well As They Think They Do

IBM and Econsultancy have some new research out suggesting a “massive perception gap” between how well brands think they are marketing to their customers and how well customers actually think brands know them. Businesses think they’re doing a pretty good job. Consumers, not so much. Do you think you know your customers well or do you need some improvement in …

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iPhone Loyalty on the Decline, Says Report

A new report released today by Strategy Analytics shows that loyalty to the iPhone has fallen for the first time since 2007, most noticeably in Western Europe. The report, titled iPhone Owner Loyalty Declines: Is Apple Losing its Innovation Edge?, found that 75% of iPhone owners in Western Europe this year say they are likely to buy their next smartphone …

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