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Blender Articles

The Online Mistakes Of The Music Business

In the April issue of Blender, they take a look at the "20 biggest record company screw-ups of all time."

Topping the list is the major record labels and the Recording Industry Association of America (RIAA) for rejecting a billion dollar settlement from Napster and not finding a way to make money off file sharing services.

YouTube’s Huge Marketing Success

Brad Baldwin of Rocky Mountain Voices was hanging out with me and told me about this story.

Marbles Lost, Blender Co. Mixes Up YouTube

If anyone doubted the wild, wonderful things a marketer can do with a phenomenon like YouTube, they can suspend that disbelief by turning to Blendtec. A $50 demonstration of sheer blending power attracted six million viewers in just five days.