Bing It On Articles

Bing Heads To Google, Kansas

By Chris Crum May 6, 2013

Bing is at it again with another “Bing it On” challenge. Actually, it’s pretty much the same challenge, but they’re challenging people again. Bing says in a blog post, “With the newest version of the Challenge site, in addition to …

Microsoft Is Scroogling Again, And This Time It’s About Android
By Chris Crum · April 9, 2013 5

That didn’t take long. Just when we thought Microsoft was wrapping up the whole “Scroogled” thing, they’re back with a big new campaign, this time taking on Android. Scroogled, as you may or may not know, started as a holiday …
5 Comments

Bing Does Another, Slightly Different Blind Search Test
1 Comment

Bing Has A New “Scroogled” Video
9 Comments

Bing Doesn’t Like Google’s Reaction To The “Scroogled” Campaign

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Bing's "Bing It On" Challenge Gets A Holiday Touch
By Chris Crum · December 3, 2012 · 4 Comments

Last week, Bing got the Internet’s attention with its latest campaign against Google: the “Don’t Get Scroogled” campaign. This, of course, followed the Bing It On campaign launched earlier this year, which encourages people to engage in a blind taste …

Bing Isn't Keeping Track Of The "Bing It On" Results
By Chris Crum · October 3, 2012 · 1 Comment

Bing is not keeping track of the results from the Bing It On tool, which lets users decide whether they like Google’s or Bing’s results better for any given query. Despite all of the numbers Bing threw around in a …

Bing Provides An Update On The Bing It On Challenge
By Chris Crum · October 2, 2012 · 15 Comments

Last month, Bing launched the Bing It On Challenge, a campaign and website where people can do a “blind taste test” comparison of Google’s search results compared to Bing. Today, Bing has provided an update of how it’s been going. …

Million Short Launches Its Version Of "Bing It On"
By Chris Crum · September 20, 2012 · 1 Comment

Did you have fun with the Bing’s Bing It On Challenge? Well, welcome to the arena MillionShort It On, a similar offering from alternative search engine Million Short. We reported on Million Short a while back. It’s an experimental search …

Are Bing's Results Better Than Google's?
By Chris Crum · September 10, 2012 · 93 Comments

Does Bing deliver better search results than Google? Bing thinks so, and has launched a campaign trying to convince people that it’s right. It’s called “Bing It On,” and in addition to television ads, it includes the site BingItOn.com, where …

Cutts: Bing Still Using Google Results
By Chris Crum · September 7, 2012 · 7 Comments

Microsoft unveiled its big “Bing It On” campaign this week. Part of that is a site, which allows users to perform a search query, and choose which results they prefer. After five rounds, the tool reveals whether your picked Bing …

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Matt Cutts Points Out Bing "Bing It On" Fail
By Chris Crum · September 6, 2012 · 11 Comments

Bing launched Bing It On today. It’s a big campaign Microsoft is running, trying to show people that they will prefer Bing results in a blind comparison with Google results. It’s live at BingItOn.com. As I pointed out in a …

Bing Says Most People Prefer Bing To Google
By Chris Crum · September 6, 2012 · 16 Comments

Bing has launched a new campaign to try and steal away some of Google’s users, by offering a “blind comparison test,” for users to pick the results they like better – those from Bing or those from Google. You can …

Bing Heads To Google, Kansas

Microsoft Is Scroogling Again, And This Time It’s About Android

Bing Does Another, Slightly Different Blind Search Test

Bing Has A New “Scroogled” Video

Bing Doesn’t Like Google’s Reaction To The “Scroogled” Campaign

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