All Posts Tagged Tag: ‘Big Data’

Some Brands Are Absolutely Dominated By Social Spam

It’s not news that spam plagues social media, but Networked Insights (via Marketing Land) recently put out some research looking into how it affects brands, and the conclusion is that data is pretty “dirty”. According to the report, 9% of all Twitter users who tweet in English are non-consumers. That’s not just spammers, but includes bots, celebrities, brand handles, and …

Read More

Marketers Not Confident In Their Big Data Efforts

Infogroup has a new study out, which reports that 47% of marketers are seeing a return on their big data investments. The study is based on a survey of nearly 600 marketers, and found that while over half of them express optimism about personalized marketing during this year, they’re not so confident in the accuracy and completeness of their consumer …

Read More

Adam Sandler/Netflix Deal Shows Reliance on Big Data

Netflix is just getting started with this whole original movies thing. Sure, the once-DVD delivery company and future king of streaming has produced successful TV series like House of Cards and Orange Is The New Black. It’s also produced award-winning documentaries. But I’m sure Netflix would be the first to admit – fictional movies are an entirely different beast. Earlier …

Read More

Infographic: Publishers Can Increase Revenue With Better Big Data Analysis

Yieldex has put out a new infographic about how publishers can stop missing out on lost revenue opportunities with more accurate forecasting. It analyzes how big data analysis of online ad inventory can result in more accurate forecasting and optimization, which it says can increase ad revenues up to 35% a year. It makes three main points: partial or inaccurate …

Read More

Report: Big Data A Priority Among Marketers, But Struggles Continue

Marketers are struggling to make use of big data, despite sentiments that it is “changing everything,” according to a new report from eMarketer, which has culled together data from multiple surveys. It first looks at data from last summer from KPMG, which found that 47% of CFO and CIO respondents said they were increasing the capacity (either hardware or personnel) …

Read More

Dell Acquires Analytics Company StatSoft

Dell today announced that it has acquired StatSoft, an analytics solutions company that specialized in predictive analytics software, data mining, and data visualization. According to Dell’s announcement the acquisition will put StatSoft and its experts into Dell’s big data division, increasing the company’s data management and optimization solutions offerings. The terms of the acquisition agreement have not been made public. …

Read More

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. According to Oracle, BlueKai has the “world’s largest third party data marketplace to augment a company’s proprietary customer data with actionable information” with over 700 million profiles. The company intends to integrate BlueKai with its …

Read More

Microsoft Details The Future Of SQL

Microsoft, like any other major tech company today, is all about big data. As more companies demand more data, Microsoft will have to step in with even bigger offerings on its server platforms to serve those needs. To that end, Microsoft has outlined its vision for the future of big data, SQL and its other data platforms. Quentin Clark, Corporate …

Read More

Amazon Redshift Gets Faster Data Nodes

Early last year, Amazon Web Services made Redshift available to the world. The service promised a “fast and powerful, fully managed, petabyte-scale data warehouse in the cloud.” AWS fulfilled that promise, and it’s now making it even better. Amazon Web Services announced this morning that Redshift customers now have access to what it calls Dense Compute nodes. These new solid …

Read More

Big Data Market to Hit $32 Billion in Four Years

As the world’s information grows at breakneck pace, business are more desperate than ever to parse the overwhelming volumes of data that they now have access to. The enterprise industry surrounding “big data” has grown significantly, but analysts are now predicting that this year’s increased spending is only the beginning. Market research firm International Data Corporation (IDC) today predicted that …

Read More

Big Data Spending to Surge This Year

As technology manufacturers deal with falling PC sales, many companies are turning to their enterprise solutions and services businesses to shore up revenues. One of the solutions that shows the most promise is the burgeoning big data industry. As the information transmitted daily become too large for individuals or even small teams to parse, companies will increasingly see a need …

Read More

Big Data Industry to Hit $114 Billion by 2018

As billions of people around the world pump massive amounts of information through the internet every day, business (and the NSA) are going to need solutions to parse their data. Some of the smartest people in the world are now working on so-called “big data” problems, and the market for such technology is now expected to skyrocket in the coming …

Read More

Page 1 of 212»