All Posts Tagged Tag: ‘Bid Optimization’

DoubleClick Search Gets New Bid Optimization Features

Google had added some new features to DoubleClick Search Performance Bidding Suite, including ROAS support, weighted conversion support for Target Spend, and a Primary Constraint column. “We know that effective bid optimization starts with clearly defined goals,” the company says in a blog post. “Now, we’re bringing you two new ways to express your goals in a rich language to …

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