WebProNews

BlackBerry Benefits From Google Mobile Updater

I’m not sure if Google plays favorites, but in the mobile world, it recently hasn’t seemed to do much more than play one-on-one.  Google Mobile Updater (“currently only for BlackBerry users”) is an example of this.

McDonald's Benefits From Monopoly Traffic

In my mind, McDonald’s is a fast food joint; although I might have assumed a website existed, it was of no importance.  But traffic to that site has greatly increased in recent days, due (probably) to the annual Monopoly game.

Build Links While Publishing Your Full RSS Feed

Many bloggers have been touting the benefits of publishing your full blog or site’s full RSS feed. In fact, they have been talking about it for a long time. But did you know that most likely even if you are publishing your full RSS feed you are not taking advantages of its link building benefits?

People Search is Getting Social

Wink.com says they’re the largest people search engine in the world. But to me, they look like a people meta-search engine, pulling their information from the web at large as well as from MySpace, LinkedIn and other people search engines. Now they’re expanding their site to include profiles. For once, the connection between a product (the people search website) and a social network actually made perfect sense to me: you can “claim” your profile in search results, then add to it or modify it.

Marketers Plan for More Social Media Benefits

It’s always nice to see another bit of research supporting the business use of social media. This one comes from Prospero Technologies, which provides businesses with a social media platform including blogs, widgets, article commenting, ratings and reviews and other tools.

Back To School Season Benefits Search Engines

Pencil . . . check.  Paper . . . check.  Access to your search engine of choice . . . check.  Well, maybe schools aren’t putting Google on their supply lists, but the back to school season has turned out well for all the major search companies.

Twitter & the Power of Micro-Blogging in Emergencies

As time goes by, and we get to read more and more on the various benefits from

Company Benefits from Employee Intranet Blogs

G. Oliver Young is fast becoming my new hero. Every time this Forrester analyst puts out a paper, it provides me with fodder to support my arguments supporting social media in the enterprise.

GM Launches Social Media Newsroom in Europe

When you think of General Motors and social media, you tend to think of the FastLane Blog and GM vice chairman and corporate blogger-in-chief, Bob Lutz.

How do Blogs Measure up?

One of the benefits of being an IABC member is Communication World, the magazine for members. The September/October edition, which arrived in the mail today, is packed full of great content and is one of the better issues I’ve read in a while.