Finding true relevance in search results is becoming the new focus of users who are looking to the web for their information needs. For years, the algorithm has been the standard method that search engines have employed to determine relevance and deliver comprehensive results. Social search, however, could represent a change in search philosophy.

Even though Google prides itself with impressive algorithms and the latest in anti-spam technology, are search engines like Google truly succeeding at delivering results that are relevant to search terms?

As a small business owner, I’m concerned about the growing costs of health care. This year our insurance went up 16%…nothing to sneeze at. We also upped our company contribution to 60% (from 50%), so I’m acutely aware of this cost on our bottom line.

A few weeks back, BusinessWeek ran an interesting story called Get Healthy–Or Else, about how Scotts, the lawn-care company, is tackling the high cost of health insurance. Some might argue their approach is forward thinking (one employee’s life was saved by being nagged to go to a physical) or invasive (another employee was let go for failing a drug test for…tobacco.)

Welcome to Dumpsville, Population: You. It’s National Break-Up Season according to Yahoo, and I can’t wait to see the Hallmark cards for this.

While you may have read about creating quality information for your websites and how to write it, you may also be interested in know how much to write about your products, services, sales copy, etc.

I recently graduated from college, and instead of taking a corporate programming job, my friend and I started our own web development company.

If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you’ll very soon realize just how fast the use of RSS is growing,

Why is it that some sophisticated marketers suddenly forget the difference between a feature and a benefit as soon as they get online?

There has always been a long standing debate over whether or not to use a subdomain. Questions I commonly receive are…