With the first week of the 2008 Beijing Olympics completed, Nielsen Online has released a report on how fans around the globe used the Internet to follow the games.Fans in 10 countries visited Beijing2008.cn, the official web site of Beijing games, at a rate of 930,000 per day, with traffic surpassing one million unique visitors on a number of days, as they searched for Olympic results, news and video.
There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea ... Visa.
The time difference between China and America, plus the vagaries of NBC's scheduling, may leave people missing something at the Summer Olympics.
Bloggers are expressing their anger today after it was revealed that China decided at the Olympic opening ceremony to have a cute little girl lip-synching for the real singer who had crooked teeth.
The opening ceremony for the 2008 Olympic Games in Beijing gets underway at midday GMT today, an event that will be broadcast live on television across the world. During the next two weeks, you’ll be hard pressed to avoid seeing and hearing about the Olympic Games whenever you turn on the TV or radio or pick up a newspaper at the newsstand.
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, through examples like attendees of four conferences finding one another to share an evening of Korean BBQ in NYC a few months ago, or finding someone to hang out with as you are travelling to a foreign city for business.
I just landed in Beijing and will be spending the next two weeks here as part of the promotional efforts for what I have previously called my dream project, helping Lenovo to promote its Voices of the Summer Games site that features 100 Olympic athletes blogging their journies to Beijing and experiences at the Olympics.
People hoping to attend the Beijing Olympic Games have become victims of an international Internet ticket scam in which thousands of fake tickets were offered the International Olympic Committee (IOC) said today.The IOC and the United States Olympic Committee filed a lawsuit last week accusing at least half a dozen Web sites of selling bogus tickets. The action comes too late to help people find replacement seats at the Games.
This past week in the string of posts about the book coming out, I've been stockpiling ideas for "real" blog posts and wanting to write about them more and more. Thankfully now that I launched the Personality Matters blog, I will post most of the updates about the book there and refocus on marketing strategy and insights here. I can't promise I won't share the occasional post about the book ...
The International Olympic Committee has issued updated rules for new media covering the 2008 Beijing Olympic Games.The rules will allow media organizations to use their own Web sites to host written and photographic coverage of the games if it is for normal journalistic and editorial use. "The Internet is an important medium for the communication and promotion of sport and the Olympic Movement," the IOC said in the guidelines.
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