Google says it has been working with Bazaarvoice and PowerReviews to make it easier for online retailers to get the +1 button on their product pages. As you may know, Google has launched new sharing feature for the +1 button, …

Social commerce applications provider Bazaarvoice has partnered with Google to share product reviews in Google searches and advertisements.

Retailers and manufacturers using Bazaarvoice can use their product review content to drive more traffic from Google as well as provide brand exposure to shoppers.

Borders.com has partnered with Bazaarvoice, a social commerce applications provider to offer user rating and reviews on its recently launched Web site.

Borders said its working with Bazaarvoice because it helps create a "Compelling and interactive online experience."

"When you walk through a Borders store, you quickly realize that customer conversations are an essential part of the shopping experience," said Kevin Ertell, senior vice president of e-business for Borders Group, Inc.