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Barry Schwartz Articles

Google+ Makes Splash in Social Sector, But Will It Last? Google+ Makes Splash in Social Sector, But Will It Last?
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Google+ has been on quite a ride in its first 6 weeks of existence. It obtained 10 million users in just two weeks and is now said to have over 20 million users. The overall reaction has been positive, but since the platform is currently invitation-only, the early adopters have mostly been the tech savvy crowd.

4% Say Sites Fully Recovered from Panda Update 4% Say Sites Fully Recovered from Panda Update
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We recently ran an interview with Dani Horowitz, who runs Daniweb, an IT discussion forum that got pounded by Google’s Panda update. Horowitz told us about some things she’s been doing to the site, which have led to a consistent …

Google Offers Some Disturbing Suggestions
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Update: Google appears to have removed the "little kids" suggestions.

Original Article: Google’s "suggest" feature can be quite useful. It can save you time when typing your query if you happen to be searching for something that a lot of others have searched for before you. The feature is even useful for Google itself, because a while back, they began incorporating ads into it.

Google Ditches PageRank in Webmaster Tools
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Google has quietly gotten rid of PageRank in Webmaster Tools. Barry Schwartz at Search Engine Roundtable points to a thread featuring an explanation from Google Webmaster Trends Analyst Susan Moskwa.

Want to Get Your Google Profile Verified?
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Now that Google is putting Google Profiles in search results, you might want to consider getting verified. You have to go through a process to do this however.

"Should you get a verified name? Right now, it doesn’t influence whether your profile will rank better in profile results," says Danny Sullivan at Search Engine Land. "But if you’re trying to convince people to trust that the page is really controlled by you, it probably makes sense."

Google Latitude Bug Looks Into Future
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Barry Schwartz recently shared an interesting story about his brother-in-law showing up at the Fort Lauderdale-Hollywood International Airport in Florida on Google Latitude, although he was in Newwark Airport in New Jersey. The interesting part is that he was getting ready to go to the Florida airport.

Google Latitude is a feature in Google Maps for mobile and iGoogle that allows you to share your location with your family and friends in real time.

Changes and Significance in Search: Looking Back on 2008
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I initially intended to piece together a retrospective article about the happenings in the search industry and SEO from throughout the year, based on our coverage of it., much like what I did with online video and online music. I quickly realized this would be a monumental task given that something like 90% of what we cover is search or SEO related.

Viral Marketing On The Cheap
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Marketers everywhere face problems including mute buttons, ad-blocking software, and steep prices.  Advertising that folks actually like and spread on their own is pretty special, then, and so Barry Schwartz recently discussed Blendtec’s "Will It Blend?" campaign in the context of viral marketing.

Nofollow and Wikis

There is no such thing as a free link.  No matter what the person who is selling you it tells you.  And the web will always adapt to make it so.  Even if its hard work.

Barry Schwartz posted Get A Free Link From Wired today on an SEO blog, noting that:

SphinnCon Heading To Jerusalem

Danny Sullivan’s Search Engine Land will debut a half-day conference format, SphinnCon, in Jerusalem, Israel on February 5th.

PageRank Update Another Message To Link Sellers?

Either the Google PageRank in your toolbar is officially meaningless, or Google just sent another message to link sellers. Once again, Google isn’t talking and we’re left to speculate.

Interview with Barry Schwartz

Our next mobile search interview is with Barry Schwartz better known as Rusty Brick. One of the industry voices for Search, barry has put together one of the leading forums called Search Engine Roundtable. Thank you barry for the interview.