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Which Marketers Are Using Which New Media Strategies?
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the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.

According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.

Taobao.com Aims For B2C Sales In China

The online consumer marketplace company belonging to Alibaba.com launched business-to-consumer sales and has deals in place with several major international brands.

Consistent Lead Generation Pays Over Long Term

In many ways, the disiplines of B2B and B2C marketing and lead generation are different.

Do B2B’s and B2C’s Collide in Search Marketing?

I talk with marketers and IT folks all across the country about their web sites and their potential to use the search engines to drive traffic.