94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing componen...
The COVID pandemic, despite its disruptive effects on every aspect of our lives (not to mention all the painful losses we’ve endured since 2020), has cause...
What's a good way to get more engagement and higher CTR on your content on LinkedIn The short answer is to have your employees share it.
Do you encourage employees to s...
Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar locations. The tool is designed...
LinkedIn is sharing the results of its B2B Buyer Research study, which found that despite an apparent alignment between sales and marketing, "some of the same issues still persist....
A new study from Accenture Interactive finds that 68% of B2B buyers purchases goods or services online in 2014.
According to the firm, resistance to change from long-term buyer...
There's been a lot of news about buy buttons on social sites for the past year or so, particularly on Facebook, Pinterest, and Twitter. In the months ahead, users of these services...
LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional n...
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