All Posts Tagged Tag: ‘Avinash Kaushik’

Avinash Kaushik Keynote At SES NY Pushes Marketing Focus

Google Digital Marketing Evangelist Avinash Kaushik opened Search Engine Strategies New York this morning with a keynote, which was largely advising digital marketers to get better and more focused in their marketing strategies. It just so happens that Google announced new social reports for Google Analytics to help marketers do just that. Here’s one brief video one audience member uploaded …

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SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is what he says about bounce rate. I’m not sure if these were Kaushik’s exact words, but Venter writes, “Bounce rate …

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