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Google Talking Bounce Rate Again

Google Analytics Evangelist Avinash Kaushik has passed out some tips on improving bounce rates. For those still a little hazy on the concept of bounce rates, he explains it simply:

Dealing With Bounce Rates And Hippos

Generally when hippos enter the conversation there are only a few directions the conversation can go; none of these directions tend to lead to well-heeled executives. Avinash Kaushik, author of Web Analytics: An Hour a Day, follows no such arbitrary narrative rules.