eBay and GM have finished trying to sell new cars together, at least for the time being. The California-only "Click and Buy" experiment that benefited from one extension has now wrapped up according to the revised schedule.
An experimental promotion eBay and General Motors started to sell new cars in California has apparently gone rather well. The companies checked in today with some statistics, news of an extension, and word that they might take the program national.
Car dealerships don't always make a lot of sense; they're high-pressure environments in which consumers are asked to spend tens of thousands of dollars on whatever vehicles happen to be sitting around. So eBay and General Motors appear to be rethinking the process with a new car shopping website.
gm.ebay.com is scheduled to launch tomorrow and connect consumers to over 225 GM dealers. Consumers should then be able to browse the dealers' new car inventories, ask questions, and negotiate all of the financial details online.
Search trends tend to indicate what people are interested in; we all know about the swine flu spikes from a few weeks ago, for example. Unfortunately for General Motors, search trends now show that consumers may be even more averse to buying its vehicles than to catching the bug.
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