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ASA Articles

Nike Admonished For Wayne Rooney Twitter Ad Campaign Nike Admonished For Wayne Rooney Twitter Ad Campaign

If you are an athlete, actor, musician, etc. – just how far do you have to go to make it clear to your social media followers that a communication is serving as a sponsored advertisement? That’s the issue at the …

Mass Effect Ending Gets ASA Clearance

UK advertising regulator, The Advertising Standards Authority (ASA), recently stated that they will not act on claims that Mass Effect 3 creators misled customers about the extent to which they could create their own ending. The actual advertising states “decisions …

Misleading Groupon Ads Flagged by UK Watchdog
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Groupon has had a few ads flagged after some issues with the Advertising Standards Authority, an independent watchdog for ad standards in the UK. 

The ads in question were found to be misleading, because they failed to make clear certain terms, such as the fact that one person had to pay full price for a meal to get a second one at a discounted price, or that another deal didn’t apply to weekends. One "misleadingly exaggerated" the savings it offered, according to the ASA. 

UK Email Ad Campaign Banned
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An email ad campaign promoting the British film "Shifty" has been banned by a UK advertising watchdog for being "irresponsible."

eBay Warned About Misleading Ad
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A British advertising watchdog has told eBay to stop claiming it offers brand new items for 25 percent less than retail stores.

The Advertising Standards Authority (ASA) said Wednesday, that eBay’s posters claim a 25 percent discount was misleading because it did no provide enough details of how the comparison pricing was conducted.

eBay hired a third party company to compare prices on certain items sold on its site and at major British retailers Debhenhams and John Lewis.