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Twitter Launches ‘Twitter Marketing Platform Program’

Twitter Launches ‘Twitter Marketing Platform Program’

By Chris Crum February 20, 2014

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Google+ For Android Gets Better Google Apps Support Google+ For Android Gets Better Google Apps Support
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As previously reported, Google is launching an update to its Google+ app for Android with a number of changes. Among them are some new features specifically for Google Apps customers. For example, the app supports multiple account, so coworkers can …

LinkedIn Mobile Gets Job Application Functionality LinkedIn Mobile Gets Job Application Functionality

LinkedIn announced on Monday that it has added mobile job application functionality across its iOS and Android apps, as well as its mobile site. Those members seeking jobs will start seeing a new “Apply” button if the company they’re applying …

LinkedIn Opens Up Company Page APIs LinkedIn Opens Up Company Page APIs

LinkedIn just announced that it’s opening up its company page APIs. This means developers can enable marketers to publish content to LinkedIn Company Pages, monitor conversations in real time and get analytics from the pages. “Initially available to a select …

Google Analytics Real Time API Launches In Beta Google Analytics Real Time API Launches In Beta
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Google has just extended an invitation to developers and marketers to take part in the beta for the Real Time Reporting API for Google Analytics. Google first launched real time analytics back in 2011. Since then, it’s been a must-use …

New Diffbot API Extracts Data From Product Pages New Diffbot API Extracts Data From Product Pages
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Diffbot announced today that it is relasing a new API that uses robots to understand and extract data from e-commerce sites. The robotics company, which uses vision, machine learning and artificial intelligence to analyze and extract data from web pages, …

Facebook Launches Local Currency Payments API Facebook Launches Local Currency Payments API

About a year ago, Facebook announced that it was launching subscription payments and local currency support for in-app payments while getting rid of Facebook Credits. In March, the company previewed local currency payments for game developers. Today, Facebook announced that …

Google Launches Google Maps Engine API Google Launches Google Maps Engine API

Google has announced the launch of the Google Maps Engine API, which lets developers use Maps Engine in their own apps for the first time. Last year, Google relaunched Google Earth Builder as Google Maps Engine. “Maps Engine lets organizations …

Google Analytics Gets Content Experiments API Google Analytics Gets Content Experiments API
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Google announced today that is launching a Content Experiments API for Google Analytics. This is a tool developers can use to test site content with programmatic optimization, and turn Google Analytics into an A/B testing platform. “By utilizing our multi-armed …

Google Play Game Services Improves Android Gaming Google Play Game Services Improves Android Gaming

During today’s Google I/O keynote, the company announced Google Play game services – a series of APIs that help developers add more features and value to their Android and iOS games. Much like Apple’s Game Center or Xbox Live, Google …

Google Aims To Simplify Mobile Shopping Google Aims To Simplify Mobile Shopping

According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome, and a new Google Wallet “Instant Buy” API to fill out info in three …

Want To Build Something For Google Glass? Want To Build Something For Google Glass?

Google held a developer talk about Google Glass at SXSW last month. Developer advocate Timothy Jordan spoke to developers about the Google Mirror API, which is what they’ll use to build services for Glass. He also gave a demo, and …

Adobe, HootSuite Talk New Twitter Integrations Adobe, HootSuite Talk New Twitter Integrations

As previously reported, Twitter has officially launched its Ads API. Initial partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. Adobe shared some early results, as its Media Optimizer tool (which manages over $2 billion in annual ad spend) utilizes …

Twitter Officially Launches Twitter Ads API Twitter Officially Launches Twitter Ads API

Twitter has announced the official launch of the Twitter Ads API after testing it with partners since January. The first five partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. “Since we launched Promoted Tweets in April 2010, marketers have …

Google Makes AdWords API Usage Free Google Makes AdWords API Usage Free

Google announced that it is going to start making AdWords API usage free starting March 1. They’re doing away with the preferred pricing model. There will be two levels of API access once the changes take effect: basic and standard. …

Facebook Blocks "Competitors" From Data Facebook Blocks "Competitors" From Data

On Thursday, Russian search company Yandex launched a new social search app for the iPhone, called Wonder. The app relied on Facebook, Twitter, Instagram, Foursquare, iTunes and Last.fm data. Unfortunately for Yandex, Facebook pulled access to its data, which was …

Google Adds Review Info To Places API Google Adds Review Info To Places API

Google announced the addition of Place Summaries to its Google Places API. This means developers will be able to use review information in their apps. “For example, car manufacturers can use the API to provide drivers with detailed reviews of …