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Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API

Facebook Launches App Ads Helper Tool, Updates App Ads, Parse SDK & Graph API

By Chris Crum August 8, 2014

Facebook announced some updates to App ads, the Parse SDK, and the Graph API Thursday evening. They also announced the launch of a new tool called the App Ads Helper. The App Ads Helper, the company says, helps you “answer …

Google Helps You Get More Conversions From iOS Users Google Helps You Get More Conversions From iOS Users

97% of mobile shoppers abandon their shopping carts. That’s a stat Google has been tossing around for about two years (hopefully it’s gotten a little better since then). Either way, Google is expanding a feature it launched on Android over …

Twitter Launches Marketing Platform Program Twitter Launches Marketing Platform Program

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their …

Google Explains Wallet Objects Concepts Google Explains Wallet Objects Concepts

Google has put out a new informational developer video about the Wallet Objects platform, discussing templates, classes and objects. Google developers Maru Ahues Bouza and Peng Ying give you an in-depth overview. The two recently discussed the Wallet Objects API …

Pinterest Launches API, Partners With Brands Pinterest Launches API, Partners With Brands

Pinterest has launched an API, and partnered with a handful of brands to surface popular pins on their websites. Participating brands include AllRecipes, Better Homes and Garden, BuzzFeed, Disney’s Babble and BabyZone, Elle Magazine, Mashable, ModCloth, NBC News Digital’s iVillage, …

Google Talks Wallet Objects API Java Quick Start Google Talks Wallet Objects API Java Quick Start

Google has put out a new Google Developers Live video on YouTube discussing the Wallet Objects API and how to get started with their Java quick start sample. This is designed to help developers get started with their integration quickly. …

Facebook Android SDK Gets Major Update Facebook Android SDK Gets Major Update
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Facebook announced today that it has launched a major update to its Android SDK, bringing Share Dialog and support for the Object API to the operating system. “The Share Dialog offers a lightweight and consistent way to enable sharing to …

Google+ For Android Gets Better Google Apps Support Google+ For Android Gets Better Google Apps Support
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As previously reported, Google is launching an update to its Google+ app for Android with a number of changes. Among them are some new features specifically for Google Apps customers. For example, the app supports multiple account, so coworkers can …

LinkedIn Mobile Gets Job Application Functionality LinkedIn Mobile Gets Job Application Functionality

LinkedIn announced on Monday that it has added mobile job application functionality across its iOS and Android apps, as well as its mobile site. Those members seeking jobs will start seeing a new “Apply” button if the company they’re applying …

LinkedIn Opens Up Company Page APIs LinkedIn Opens Up Company Page APIs

LinkedIn just announced that it’s opening up its company page APIs. This means developers can enable marketers to publish content to LinkedIn Company Pages, monitor conversations in real time and get analytics from the pages. “Initially available to a select …

Google Analytics Real Time API Launches In Beta Google Analytics Real Time API Launches In Beta
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Google has just extended an invitation to developers and marketers to take part in the beta for the Real Time Reporting API for Google Analytics. Google first launched real time analytics back in 2011. Since then, it’s been a must-use …

New Diffbot API Extracts Data From Product Pages New Diffbot API Extracts Data From Product Pages
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Diffbot announced today that it is relasing a new API that uses robots to understand and extract data from e-commerce sites. The robotics company, which uses vision, machine learning and artificial intelligence to analyze and extract data from web pages, …

Facebook Launches Local Currency Payments API Facebook Launches Local Currency Payments API

About a year ago, Facebook announced that it was launching subscription payments and local currency support for in-app payments while getting rid of Facebook Credits. In March, the company previewed local currency payments for game developers. Today, Facebook announced that …

Google Launches Google Maps Engine API Google Launches Google Maps Engine API

Google has announced the launch of the Google Maps Engine API, which lets developers use Maps Engine in their own apps for the first time. Last year, Google relaunched Google Earth Builder as Google Maps Engine. “Maps Engine lets organizations …

Google Analytics Gets Content Experiments API Google Analytics Gets Content Experiments API
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Google announced today that is launching a Content Experiments API for Google Analytics. This is a tool developers can use to test site content with programmatic optimization, and turn Google Analytics into an A/B testing platform. “By utilizing our multi-armed …

Google Play Game Services Improves Android Gaming Google Play Game Services Improves Android Gaming

During today’s Google I/O keynote, the company announced Google Play game services – a series of APIs that help developers add more features and value to their Android and iOS games. Much like Apple’s Game Center or Xbox Live, Google …

Google Aims To Simplify Mobile Shopping Google Aims To Simplify Mobile Shopping

According to Google, the abandonment rate of shopping carts on mobile is a whopping 97%. With that, they’re providing an HTML5 autocomplete function in mobile Chrome, and a new Google Wallet “Instant Buy” API to fill out info in three …