WebProNews

PayPal to Take Over Mobile and Social Apps

PayPal has opened its global payments platform called PayPal X, providing new APIs, a new developer portal, and some introductory services pricing to help developers take advantage of PayPal X to build businesses. "The whole world is going digital, and the future of how we communicate, how we get information, and even how we transact, is in the hands of developers," said PayPal President Scott Thompson. "The network is the platform on which the potential of digital money will be fully realized."

Twitter Expands the "Lists" Feature

Update 2: It appears that Twitter is widely rolling out the "Lists" feature now. Update: On the Twitter Status Blog, the company announced that it has expanded the availability of the "Lists" feature to 5% of its users. The company also says it will work its way up to a full rollout in the coming weeks.

Google Launches Latest Version of AdWords API

Google has launched the newest version of the AdWords API v2009 beta. That would be version 200909. Google cites the following as the highlights of the new API:

Google Website Optimizer Gets an API

Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments. Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what works and what doesn't. WebProNews discussed the tool at length earlier this year. Here is a webinar video that will familiarize you with it as well:

Facebook Really Wants You to Integrate it Into Your Site

Facebook has launched the Create Application API, which is aimed at making it easier for users to integrate Facebook on their websites and widgets.

Yahoo's Twitter Releases an API

Yahoo has released an API for Meme, the company's microblogging service, which is still in beta. If you're not familiar with Meme, it's kind of like Yahoo's version of Twitter, minus the enormous amount of hype.

Six Apart Opens Up TypePad

Six Apart, the creators of TypePad, have launched the TypePad Platform, a set of APIs that allow developers, bloggers, publishers, and corporations use the TypePad "cloud".

API Makes Google Sites More Useful for Business

Google has launched a new API for Google Sites as a Google Labs feature (meaning it may have some flaws). The Google Sites data API allows client applications to access, publish, and modify content within a Google Site. It is available to both Google account and Google Apps users.

Google Adds Heavily Requested Features to Analytics API

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature. Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.

Windows Live Gets MySpace Activity Updates

Microsoft and MySpace announced that Windows Live will now begin broadcasting MySpace user activity streams to the Windows Live Platform via MySpaceID. What this means is that users of Windows Live, Windows Live Messenger, and Hotmail, who are also MySpace users, will be able to see their friends':