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AOL Launches Programmatic Ad Platform ‘One’

AOL Launches Programmatic Ad Platform ‘One’

By Chris Crum March 26, 2014

AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand. …

Internet Giants Urge US To Reform Surveillance Internet Giants Urge US To Reform Surveillance
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AOL, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter and Yahoo have joined together to urge the U.S. government to reform government surveillance laws and practices. The companies have set up a website called Reform Government Surveillance, where they outline five principles, …

AOL Income Down 61% in Third Quarter AOL Income Down 61% in Third Quarter

AOL today released its third quarter earnings report, showing a large 61% year-over-year drop in operating income to just 16.7 million. This on total revenues of $561 million, a 6% increase from revenue generated during the third quarter of 2012. …

AOL Launches Global Innovation Lab AOL Launches Global Innovation Lab

AOL announced on Wednesday that it is launching a global Innovation Lab for AOL Networks, as well as some product enhancements for its cloud-based Pictela platform. “The Lab will bring together top tier advertising tech talent from AOL Networks and …

AOL's Adap.tv Acquisition Is Now Complete AOL's Adap.tv Acquisition Is Now Complete

About a month ago, AOL announced the company’s biggest acquisition under CEO Tim Armstrong with news that it would buy video ad platform Adap.tv for $405 million. The company announced the completion of that acquisition today. “With the addition of …

AOL Reportedly Laying Off Hundreds From Patch AOL Reportedly Laying Off Hundreds From Patch
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Layoffs are coming to AOL’s Patch hyperlocal news service over the next week or so, according to multiple reports. When the company reported its earnings earlier this week, CEO Tim Armstrong indicated that AOL would get rid of up to …

AOL Posts Q2 Earnings, Revenue Up 2% AOL Posts Q2 Earnings, Revenue Up 2%

AOL reported its Q2 earnings on Wednesday, in addition to the news that it is acquiring Adap.tv in CEO Tim Armstrong’s biggest deal yet. The company managed to beat Wall Street estimates. Revenue for the quarter grew 2% year-over-year thanks …

AOL Buys Adapt.tv In Armstrong's Biggest Deal Yet AOL Buys Adapt.tv In Armstrong's Biggest Deal Yet
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AOL just announced that it is acquiring Adap.tv for $405 million ($322 million in cash and about $83 million in stock). As some have pointed out, this is the biggest acquisition the company has made since Tim Armstrong took over …

White House & Ad Networks Combat Piracy White House & Ad Networks Combat Piracy
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The White House’s Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), the Interactive Advertising Bureau (IAB), Google, Yahoo, Microsoft and AOL announced new best practices guidelines for ad networks to address piracy and counterfeiting. The guidelines are designed to …

AOL Launches New iPad App For AOL Homepage Fans AOL Launches New iPad App For AOL Homepage Fans

AOL has announced the launch of a new iPad app for fans of the AOL homepage. The app gives users easy access to news, videos, trending stories, etc., in a news stream format. “Whether it is happening in Washington, Wall …

FTC Updates Search Engine Ad Disclosure Guidelines FTC Updates Search Engine Ad Disclosure Guidelines

The U.S. Federal Trade Commission has updated is guidance to the search engine industry regarding the need to distinguish between advertisements and search results. Search industry veteran Danny Sullivan wrote a letter to the FTC just over a year ago …

AOL Reader Revealed, Officially Launches in Beta AOL Reader Revealed, Officially Launches in Beta
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After teasing the service last Friday, AOL has begun to give beta access to some users for their new RSS Reader, appropriately titled AOL Reader. Upon first look, it’s a basic, perfectly functional RSS reader that doesn’t bring a whole …

AOL Reader Spotted, Currently in Private Beta AOL Reader Spotted, Currently in Private Beta

It looks like AOL is getting ready to throw their hat in the who-wants-to-replace-Google-reader ring. The Next Web discovered reader.aol.com – a barebones site that features just one message: “AOL Reader: All your favorite websites, in once place.” It says …

AOL Is The Latest To Publish Data Request Numbers AOL Is The Latest To Publish Data Request Numbers

Earlier this week, Facebook, Yahoo and others came forward some ballpark figures on the amount of data requests it receives from the government. Now one more of the tech companies listed in the leaked PRISM documents has come forward with …

AOL Announces Marketplace by AdTech AOL Announces Marketplace by AdTech

AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and …

AOL's MapQuest Launches Travel Blogging Feature AOL's MapQuest Launches Travel Blogging Feature
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AOL has launched MapQuest Travel Blogs for the web and iOS (via a dedicated app). The feature lets users create blogs of their trips with photos, stories, reviews, etc. According to the company, the Travel Blogs will automatically map out …

AOL Appoints Susan Lyne CEO Of Brand Group AOL Appoints Susan Lyne CEO Of Brand Group

AOL just announced that it has appointed Susan Lyne CEO of its brand group, and she will run the AOL operating unit that houses the company’s portfolio of brands. There were already rumors being reported that she would be taking …