All Posts Tagged Tag: ‘AOL’

What Marketers Should Know About The AOL-Bing Deal

What Marketers Should Know About The AOL-Bing Deal

Microsoft and AOL announced a major agreement which sees AOL assuming management and sales responsibilities for all of Microsoft’s display, mobile, and video ad inventory across the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain, and Japan. AOL will run the ads across Microsoft’s MSN homepage and verticals, Outlook Mail, Xbox, Skype, and in apps. The two companies also made …

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Verizon Now Officially Owns AOL

Verizon Now Officially Owns AOL

Verizon announced on Tuesday that it has already completed its acquisition of AOL. That didn’t take long, did it? The $4.4 billion deal was only announced last month. Now, Verizon says it has successfully completed its tender offer to purchase all of AOL’s outstanding shares for %50 per share in cash. Verizon says in its announcement: Verizon subsequently completed the …

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Will AOL Get Rid Of The Huffington Post Under Verizon?

If you’ve been on the internet today, you probably know that Verizon is acquiring AOL, pending regulatory approval and closing conditions. While the announcement made no claims that AOL’s content properties would be spun off, reports at Re/code have suggested otherwise. As we referenced in an earlier article on the acquisition, Re/Code’s Peter Kafka suggested Verizon could decide to spin …

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Verizon Is Buying AOL For $4.4 Billion

Verizon announced that it has signed an agreement to acquire AOL for $50 per share, in a deal valued at roughly $4.4 billion. Verizon is painting the acquisition as a “significant step in building digital and video platforms to drive future growth” and ” as driving its LTE wireless video and OTT (over-the-top video) strategy. The deal, Verizon says, will …

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90s Facebook Ad Is Hilarious Parody of Early AOL Ad

If Facebook would have come around in the mid-90s, you would’ve been burning through free trial discs like Fruit by the Foot. I know I would’ve. From comedian Brent Weinbach comes this damn-near-perfect parody of those old internet ads – but for a mysterious new product called “The Facebook”. Simply ship a few photographs to The Facebook, they’ll cover the …

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AOL Acquires Video Platform Vidible

AOL announced that it has acquired video management and exchange platform Vidible to expand its global scale in video distribution, discovery, and management. More specifically, AOL says the pick-up enables it to expand its video stack with new video content management tools, and increase availability and management of premium video to publishers and content owners via a self-serve platform. It …

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AOL Earnings Released, Revenue Up 12%

AOL just released its Q3 earnings report with total revenue growth of 12% year-over-year thanks to strong global advertising growth. This was the company’s seventh consecutive quarter of revenue growth. It grew its domestic multi-platform unique visitors by 14% from the same period last year, which is the fastest rate of grwoth among the top five internet properties, AOL claims. …

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IAB Opens Pubic Comment On OpenDirect Spec

AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interactive Advertising Bureau (IAB), who has opened up public comment on it. Comments will be used to help spur wider industry adoption. OpenDirect 1.0 is described as an automated, guaranteed API standard for programmatic …

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AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to AOL Platforms’ premium reserved (including marketplaces) and non-reserved video environments. Ad Week @PublicisGroupe @AOL_Inc launch global video/ tv deal – …

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AOL Launches BBG Fund Focused On Women-Led Tech Start-Ups

AOL announced a new venture fund focused on early stage investments in women-led consumer internet start-ups, and appointed Susan Lyne to run it. It’s called the BBG Fund. The BBG Fund will make seed and Series A investments, focusing on multiplatform media, services, and commerce. AOL says it’s part of a broader initiative to bring more women into tech. Lynne …

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AOL Sees 6th Consecutive Quarter Of Revenue Growth

AOL just released its Q2 earnings report with its sixth consecutive quarter of revenue and adjusted OIBDA growth. Total revenue grew 12% year-over-year. The company attributes this to accelerated global advertising revenue, which grew 20% year-over-year. The company saw 60% growth in third party platform revenue driven by growth in the sale of premium formats across its programmatic platform as …

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AOL Offers Up Ad Inventory Programmatically In UK

AOL UK announced on Tuesday that it is making all of its reserved advertising inventory available programatically. That’s 100% of if inventory from its owned and operated sites, which will be in its proprietary Demand Side Platform (DSP). Advertisers can buy on AOL, The Huffington Post, Engadget, TechCrunch, Parentdish, and MyDaily in an automated, self-serve fashion. Formats including Project Devil/IAB …

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