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Matt Cutts: Google’s Updates Are Car Parts, Data Refreshes Are Gas

Matt Cutts: Google’s Updates Are Car Parts, Data Refreshes Are Gas

By Chris Crum June 20, 2012 | 2 Comments

Google frequently updates its algorithm, and sometimes these updates have huge effects on numerous sites. Panda and Penguin are two of the most well-known these days. Google also launches regular data refreshes for these updates. While even these data refreshes …

Retrevo Says Google Update Pushed Bigger Brands Up

Consumer electronics shopping site Retrevo was among those sites hurt by Google’s recent algorithm update. The company tells us that bigger brands are now favored over their content for searches where they were ranking well before.

Is This Google Algorithm Update Costing You?
· 137 Comments

High rankings in Google search results are coveted by nearly all webmasters, but Google is constantly making changes to keep them on their toes. Actually, Google is said to make roughly one change per day.

One recent change in particular, however, has gotten some webmasters riled up. It’s being referred to as "Mayday," and some claim it is costing them money.

Wolfram Alpha Already Gets a Big Update

Wolfram Alpha has made its first major update, just three weeks after the much-hyped search/answer engine was launched. So what does this update include?

Yahoo Announces Search Index Update

Around March 27th or so, people began noticing big changes in Yahoo’s search results. Some were seeing improved rankings, and some were seeing their drop.

Yahoo SERP

Discussion at WebmasterWorld ranged from:

"Looks like I’ve lost more links on this update than last, which is worrying…"

to

Is Brand the Key to Ranking on Google?
· 38 Comments

A recent SEOBook article highlights a good deal of evidence that Google is placing more emphasis on brands than ever before. Author Aaron Wall takes an in depth look at how Google’s algorithm has evolved over his own SEO career, and points out some hints Google has provided in the media as to where its headed before answering a few questions from me for this article.

Yahoo! Rolls Out Search Index Update

Yahoo! SearchA lot of people seem to be seeing an increase in traffic coming from Yahoo! if this thread at WebmasterWorld is any indication. Some credit this to a September update to Yahoo!’s Search Index, and sure enough, today Yahoo! announced just that. Sharad Verma at the Yahoo! Search Blog says:

Yahoo Update for this Month

In a recent thread titled, “Yahoo Rankings are GONE!” at WebmasterWorld, there are reports submitted by users that the update for the month of January has already begun.

Google Ranking Flux Probably Just A Hiccup

Everybody stay calm. Go on with your usual SEO business. What looked like a President’s Day weekend Google algorithm update was most like a tiny ripple in cyberspace.

A handful of bloggers were asking "did you see that?" referring to a sudden, and brief, fluctuation in keyword positioning in the Google search results. SEObook’s Aaron Wall begins the discussion: