Google’s used to arguing with Microsoft, and the Mountain View-based company has had many dustups with Yahoo.  Now AT&T and Verizon have stepped in, however, and are opposing Google’s plans for the airwaves.

Google announced in a corporate blog that it has officially begun beta testing its Audio Ads marketing platform. Earlier this year, the company acquired dMarc Broadcasting as part of its plans to crossover into radio advertising.

He won’t be broadcasting videos, though. The podcast inventor joins SIRIUS Satellite Radio with a podcasting show.