MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of.

After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.

This session featured Jack Philbin (President, Vibes Media), Bob Wesley (CEO MobileLime), Dean Macri (Founder/CEO Cielo Group) and Brook Pitts (Senior VP, Marketing Innovation – Bank of America).

What started out as a very dry session turned out to be a very insightful lesson on ways to create conversation and user engagement using the power of mobile. 2 of the most interesting uses of mobile campaigns were mentioned by Bob Weasley and Dean Macri.

Chris Anderson, Editor in Chief of Wired Magazine, kicked off ad:Tech Chicago 2007 by taking a page (literally) out of his book: The Long Tail.

There were numerous partnerships and acquisitions in the month of May, which included a lot of dollars changing hands. Let’s look at some of the major deals that went down this past month

AOL is buying a controlling interest in Adtech, an online ad-serving company based in Frankfurt, Germany. The purchase gives AOL an ad- serving platform that offers ad management and delivery applications allowing Web site publishers to manage, traffic and report on their online advertising campaigns.

Simple feed is an RSS publishing company that provides RSS services and syndication to large companies like DMC and Procter & Gamble. Their representative talks about where he sees the company headed and what he thinks about the future of social media.

Omniture provides a web analytics platform that allows companies to track all their online stats, from SEO campaigns to PPC advertising. Their major tool is called “Site Catalyst,” a tool that lets users track their business more effectively.

With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience.   There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks.

But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.

I would describe Quigo as the: I want to be your everything, me too Internet advertising solution: with no advantage over more main-stream options: see what you think:

Quigo Technologies provides content-targeted ad services and search engine marketing solutions. Israel interviewed Tom (of Quigo) about the features and benefits of their adsonar and feedpoint services.

Yesterday morning I attended the ad:tech 2007 keynote panel session entitled "Content is King!