All Posts Tagged Tag: ‘Adtech’

AOL Launches Programmatic Ad Platform ‘One’

AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives under the AOL Platforms brand. Here’s the official description for One: ONE will be the first platform that empowers brands with a holistic view of …

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AOL Announces Marketplace by AdTech

AOL announced the launch of a new sell-side platform called Marketplace by AdTech today. With the offering, premium publishers can leverage AdTech’s technology and AOL Networks’ cross-platform ad serving platform, mange blocks and transparency settings at an inventory level, and get “high-touch client service from setup all the way through yield evaluation.” “Our goal at AOL Networks is to simplify …

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AOL’s AdTech Launches New Mobile SDK

Advertising.com’s AdTech (owned by AOL) has launched a new mobile software developer kit, which the company says is the first of its kind to comply with the IAB’s rich media standard MRAID 2.0. MRAID, which stands for Mobile Rich Media Ad Interface Definitions is an IAB project tasked with defining a common API for mobile rich media ads that will …

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