WebProNews

New AOL Ad Network Division

MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of. After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.

ad:Tech Chicago vs. SES San Jose

After attending ad:Tech Chicago and Search Engine Strategies over the last month made me realize that there are considerable differences between the 2 conferences. I know they're difficult to compare because SES San Jose is quite a bit larger than ad:Tech Chicago and the target demographic is somewhat different, however I am sure there are marketers wondering which one they should attend. Here are my thoughts:

ad:Tech 2007 - Building Relationships through Mobile

This session featured Jack Philbin (President, Vibes Media), Bob Wesley (CEO MobileLime), Dean Macri (Founder/CEO Cielo Group) and Brook Pitts (Senior VP, Marketing Innovation - Bank of America). What started out as a very dry session turned out to be a very insightful lesson on ways to create conversation and user engagement using the power of mobile. 2 of the most interesting uses of mobile campaigns were mentioned by Bob Weasley and Dean Macri.

ad:Tech 2007 - Chris Anderson: The Long Tail

Chris Anderson, Editor in Chief of Wired Magazine, kicked off ad:Tech Chicago 2007 by taking a page (literally) out of his book: The Long Tail.

The Month of Acquisitions

There were numerous partnerships and acquisitions in the month of May, which included a lot of dollars changing hands. Let's look at some of the major deals that went down this past month

AOL Buys Ad Firm

AOL is buying a controlling interest in Adtech, an online ad-serving company based in Frankfurt, Germany. The purchase gives AOL an ad- serving platform that offers ad management and delivery applications allowing Web site publishers to manage, traffic and report on their online advertising campaigns.

Adtech Interview - Simple Feed

Simple feed is an RSS publishing company that provides RSS services and syndication to large companies like DMC and Procter & Gamble. Their representative talks about where he sees the company headed and what he thinks about the future of social media.

Adtech Interview - Doug Hansen, Omniture

Omniture provides a web analytics platform that allows companies to track all their online stats, from SEO campaigns to PPC advertising. Their major tool is called “Site Catalyst,” a tool that lets users track their business more effectively.

Adtech: Internet Advertising Smoke - Mirrors

With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience.   There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks. But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.

Adtech: Internet Advertising System Opinion

I would describe Quigo as the: I want to be your everything, me too Internet advertising solution: with no advantage over more main-stream options: see what you think: