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Adobe Launches Site Search Tool to Keep Visitors from Leaving Your Site
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Adobe has introduced a new tool for site search powered by Omniture, aimed at helping marketers anticipate visitor search intent and promote relevant products and content. It’s called Search&Promote. The real goal of the tool is to cut down bounce rates. 

What Adobe Scene7 Update Means for Marketers and Developers

Adobe’s mobile plans are not just about Flash. The company announced an upgrade to its Scene7 offering, which has implications for both marketers and mobile developers. 

Scene7 is a rich media service that lets retailers create an online catalog with video and 3D modeling (among other things). The new version includes support for mobile sites and apps, and provides expanded offerings for delivering content across mobile devices including iPhone, BlackBerry, and Android. 

Salesforce Announces Chatter 2 with Adobe-Powered Chatter Desktop

Salesforce has just announced Chatter 2, the next generation of its Chatter product, which has often been referred to as "Facebook for the enterprise". The new version includes a number of new features, including a desktop app. 

Adobe Releases HTML5 Pack for Illustrator CS5

Adobe has launched an HTML5 Pack for Illustrator CS5. The pack provides initial support for HTML5 and CSS3, and extends the scalable vector graphics (SVG) capability in Illustrator itself.  The company says the pack makes it easier to design, deliver and optimize compelling content for mobile devices and the web.

"By delivering this extension and supporting open standards, Adobe helps developers, publishers and designers to make their own choices about how to create, distribute and access content," a representative for Adobe tells WebProNews.

Adobe Launches New Flash Media Server Family
Adobe has made some announcements at IBC 2010 in Amsterdam. The biggest is Flash Media Server 4

"The release of Flash Media Sever 4 software changes the game for the delivery of rich interactive media," says David Wadhwani, SVP of Creative and Interactive Solutions at Adobe.

Adobe Contest Looking For #1 Photoshop Fan

#1 Photoshop Fan from Adobe Next Photoshop Evangelist on Vimeo.

Adobe to Acquire Day Software for $240 Million

Adobe announced today that it has entered an agreement to acquire Day Software, a content management software company. Adobe has launched a public tender offer to acquire all of the publicly held registered shares of the company for about $240 million.

Adobe Soon to Enable Any Publisher to Easily Create Digital Magazines for Tablets

Content publishers are excited about the iPad and other tablet devices. Such devices provide readers with a new way of interacting with content. Print publishers, in particular, are hopeful that this kind of publishing can make up for some of the losses they have experienced on the print side.

Adobe Launches Flash Player 10.1 for Mobile

Adobe announced today that Flash Player 10.1 for mobile is now available, saying that it has been redesigned from the ground up with new performance and mobile-specific features.

This is the first release that brings the full Web across desktops and devices, the company says.

Steve Jobs Talks More About Not Supporting Flash
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Steve Jobs starred in the latest episode of the soap opera about Adobe, Apple, and the future of Flash. He appeared at the All Things Digital  D8 Conference, discussing a variety of topics, but of course the subject of Flash came up.

Adobe Talks Future Innovation with Both Flash and HTML5
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There were a lot of announcements to take in during Google I/O last week, but among them were some HTML5 efforts from Adobe, illustrating the company’s dedication to utilizing the technologies it sees playing significant roles in the future of the web.

Adobe Announces HTML5 Solution at Google I/O

We’re out at Google I/O in San Francisco, and Adobe announced here that a new HTML5 solution is immediately available to web designers and developers. This comes in the form of an HTML5 Pack extension to Adobe Dreamweaver CS5, the recently launched version of the company’s HTML authoring, web design program.

Adobe Vs. Apple: Whose Side Are You On?
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It’s no secret that Adobe and Apple have been exchanging quite the back and fourth lately. Steve Jobs put out his letter about not using Flash on Apple’s devices, and Adobe fired back.

Essentially, the skinny of it is that Apple will not support Flash, as it considers HTML5 to be the way forward, and Adobe thinks its Flash technology is as relevant as ever, and will continue to be.

Adobe Intros New Flash Video Monetization Tools
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Adobe announced the availability of Flash Access 2.0 today at the Streaming Media East 2010 Conference. This is a content protection solution that enables the distribution and monetization of premium video content. The company is also showcasing HTTP Dynamic Streaming, a new protocol support for media streaming on the Flash Platform, and the Open Source Media Framework, aimed at accelerating the development of custom media players.

Google, Adobe May Bring Together Chrome, Flash

Google and Adobe may be set to grow a lot closer.  A new report claims that the two companies will announce a partnership tomorrow, and that the deal will entail some form of bundling between Chrome and Flash.

Yahoo, Adobe Identified As Victims Of China Hack
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When Google made its big announcement about an attack originating from China, the company also mentioned that "at least twenty other large companies" had been affected.  Now, it’s become almost certain that one of them was Adobe, and there are signs that Yahoo was another target.

Adobe Teams With Salesforce on New Flash Builder

Adobe and Salesforce.com have partnered to launch the Adobe Flash Builder for force.com, which Adobe says increases developer productivity for creating rich Internet applications in the cloud. The product can be used to enhance existing Salesforce CRM implementations and custom-built Force.com apps, or build new apps altogether.

McAfee And Adobe Partner On Security Software
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Security firm McAfee has partnered with Adobe to develop software that will offer companies’ data protection and digital rights management.

McAfee will uses its policy-based data classification with Adobe’s policy-based document protection to allow organizations to secure business information such as intellectual property or regulatory compliance data.

Adobe Seeks to Expand its Analytics Horizons
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Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.

The Biggest Security Hole on the Web?
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Two weeks ago, Adobe released a critical patch for Flash Player and Acrobat Reader. According to online security company Trusteer, about 80% of users are still vulnerable, and perhaps more startling, the company views this as being possibly the biggest security hole on the Internet today.

That 80% figure is based on Trusteer’s installed base of over 2.5 million online banking users of the company’s security service.

Adobe Open Sources 2 Flash Frameworks

Adobe has announced two new Flash Platform open source initiatives: Open Source Media Framework (OSMF) and the Text Layout Framework (TLF). The former is part of the project previously known as Strobe.