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All Posts Tagged Tag: ‘Adestra’

Here’s What’s Working In Email Subject Lines

Adestra put out an interesting report on what works in email subject lines and what doesn’t. Character count, word count and the keywords themselves are all key ingredients, and the study compares variables across different types of emails. For the report (via MarketingCharts), the firm analyzed 1.159 billion emails sent within the last year. They looked at the length of …

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