All Posts Tagged Tag: ‘ad networks’
The big question businesses have about social media these days is, "how can I measure ROI?" With straight advertising in social networks, that becomes pretty clear, and Offerpal has launched a new display ad network for social media. If you’re unfamiliar with Offerpal, it’s a platform that lets advertise and developers monetize social media apps.
Back in July Facebook updated policies for third-party ads on Facebook Platform. The company disabled two entire ad networks and over 100 more apps were suspended or brought into compliance over ad-related violations. Half of those had over a million monthly active users.
Twitter can be a lot of things for a lot of different people. However, according to online ad network Chitika, more of them want news than anything else. Chitika released results from a study of its users, looking at what Twitter users want.
Chitika categorized the sites that get the most links from Twitter. Here’s how it shakes out by genre according to the ad network:
Update: WebProNews received a call from David Swain, Communications for Facebook Platform, who wanted to give the company’s side of this story. Basically, he says that they view the move as actually maintaining developers’ business models (rather than threatening them), so that advertising can continue to be successful and users will actually trust it.
Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction.
Google says it has three principles for its approach to display advertising:
Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits.
What do you think of this idea? Comment here. Google explains the concept in the following video:
Results from an ad Network Study from Collective Media show that interactive agencies and advertisers continue to use and invest in online ad networks despite the current downturn in the economy.
The Interactive Advertising Bureau (IAB) has created a new category of membership for small online publishers as part of an effort to help them prevent adverse state and Federal regulations that could harm the publisher’s ability to carry or sell advertising.