WebProNews

Facebook Blocks More Ad Networks

Back in July Facebook updated policies for third-party ads on Facebook Platform. The company disabled two entire ad networks and over 100 more apps were suspended or brought into compliance over ad-related violations. Half of those had over a million monthly active users.

What Twitterers Want: News

Twitter can be a lot of things for a lot of different people. However, according to online ad network Chitika, more of them want news than anything else. Chitika released results from a study of its users, looking at what Twitter users want. Chitika categorized the sites that get the most links from Twitter. Here's how it shakes out by genre according to the ad network:

Facebook Developers' Business Models Threatened or Maintained?

Update: WebProNews received a call from David Swain, Communications for  Facebook Platform, who wanted to give the company's side of this story. Basically, he says that they view the move as actually maintaining developers' business models (rather than threatening them), so that advertising can continue to be successful and users will actually trust it.

Google Unleashes DoubleClick Ad Exchange

Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction. Google says it has three principles for its approach to display advertising:

AdWords More Competitive, AdSense Publishers Could Earn More

Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits. What do you think of this idea? Comment here. Google explains the concept in the following video:

Study Looks at Advertiser Investments in Online Ad Networks

Results from an ad Network Study from Collective Media show that interactive agencies and advertisers continue to use and invest in online ad networks despite the current downturn in the economy.

IAB Reaches Out To Small Online Publishers

The Interactive Advertising Bureau (IAB) has created a new category of membership for small online publishers as part of an effort to help them prevent adverse state and Federal regulations that could harm the publisher's ability to carry or sell advertising.

Yesterday's Online Portals Re-Strategize

As the online audience becomes more fragmented the major Internet portals are purchasing advertising companies to extend their networks and are aggressively attempting to follow Web surfers in order to deliver advertising to them.

If It Looks Like An Ad, They're Not Looking At It

Usability expert Jakob Nielsen dropped a few bombshells in his latest Alert Box usability report. Banner blindness isn't exactly a new topic – everybody knows by now it exists – but the results of this study suggest that ad network placements aren't worth a warm pitcher of spit.