All Posts Tagged Tag: ‘Active GRP’

Is Google’s New TV Ad Model A Step Forward Or Backward?

Google is in the process of drastically changing how online advertising is measured. Last month, the search and advertising giant announced its Brand Activate Initiative that is geared toward addressing the measurement challenges that brand marketers face.

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Why Are YouTube Video Views Falling?

Google is changing the way YouTube does business and also the way they gage their success. While it used to be all about views or how many people clicked on a video, now it also matters how long people decide to view those videos. After all, if Google wants advertisers to view their services like they do television, they have …

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