Quantcast

Tablets Top Holiday Buying Survey, But Not the iPad Mini [Infographic]

Get the WebProNews Newsletter:
Tablets Top Holiday Buying Survey, But Not the iPad Mini [Infographic]
[ Technology]

The results of a new Tech Bargains survey were released today, and they show that Apple may not be the big winner in the mini-tablet market this holiday season.

The survey shows that 53% of consumers will spend more than half of their holiday shopping budgets on electronic devices. Of the tech gifts people expect to buy, tablets are, not surprisingly, the most-wanted items of the year. What is surprising is exactly which tablets customers are expecting to buy. 33% of those surveyed expect to buy Google’s Nexus 7 tablet, while only 30% expect to buy an iPad. The iPad Mini and Kindle Fire HD are tied in the survey, with 24% of respondents expecting to buy each. Bringing up the rear is Microsoft with its Surface hybrid laptop/tablet device (12%).

It’s surprising to see Apple products that are less desired than other manufacturers’ devices. Of course, the customers who use the Tech Bargains website might not be Apple’s main customers. The website is the same one that one month ago released a survey showing that the iPad Mini isn’t particularly desired.

Still, the high price of the iPad Mini and the low screen resolution have combined to make Apple’s smallest tablet just another mini-tablet in the new product category. Just this week a new report on shipment data shows that Apple’s overall share of the tablet market (including the iPad proper) has slipped to just over 50%, while Amazon and Asus (the makers of the Nexus 7) are gaining. The Nexus 7 is coming close to selling 1 million units per month and Amazon is confident enough in the superiority of its Kindle Fire HD that it is running homepage ads comparing it to the iPad Mini.

Tech Tops: Holiday Shopping Lists

Source: October 2012 Holiday Shopping Survey by TechBargains.com, your best source for deals and coupon codes.

Tablets Top Holiday Buying Survey, But Not the iPad Mini [Infographic]
Top Rated White Papers and Resources
  • Russell

    I have a surface, and just dumped my iPad. How do you poll that?

    I enjoy people getting android phones and tablets. Makes it easier to steal their identities. I’ll stick to secure products, that are easy to use.

  • http://inf0mag.blogspot.com Info Magazine

    Why I can’t visualize your infographic ??!

    • http://inf0mag.blogspot.com Info Magazine

      Ah it’s Ok now ! just some network problems !