T-Mobile Announces Unlimited Nationwide 4G Data Plan

    August 22, 2012
    Zach Walton
    Comments are off for this post.

Unlimited data plans are a thing of the past. AT&T and Verizon still have a few users here and there on grandfathered plans, but they use every trick in the book to get them onto one of their tiered plans. It makes perfect business sense since the gatekeepers are allowed to charge whatever they want for paltry amounts of data. T-Mobile is looking to buck that trend.

Completely going against current industry trends, T-Mobile announced today that they will begin offering unlimited 4G data to their customers. The company says the new plan is perfect for “both data-hungry customers who want to experience all their smartphones are capable of and those wanting the peace of mind of never having to keep track of their data usage.”

“We’re big believers in customer-driven innovation, and our Unlimited Nationwide 4G Data plan is the answer to customers who are frustrated by the cost, complexity and congested networks of our competitors,” said Kevin McLaughlin, vice president, marketing, T-Mobile USA. “Consumers want the freedom of unlimited 4G data. Our bold move to be the only wireless carrier to offer an Unlimited Nationwide 4G Data plan reinforces our value leadership and capitalizes on the strength of our nationwide 4G network.”

T-Mobile is opening the new unlimited plan to both new and existing customers. New customers need only buy a new phone and they’re set with the new plan. Existing customers will only need to upgrade to the unlimited 4G plan when it becomes available on September 5.

Unlimited data is nice and all, but how much is it going to cost? Surprisingly, not much at all. T-Mobile says that a single line with the value voice and text plan combined with unlimited data will cost $69.99 a month. A classic voice and text plan with unlimited data will go for a bit more at $89.99 a month. It will obviously cost more for Family plans as the unlimited data will cost $20 per line on the value plan and $30 per line on the classic plan.

I can see customers angry over Verizon’s and AT&T’s new data plans moving to T-Mobile, but only if the carrier gets better phones. For one, T-Mobile doesn’t carry the iPhone and their Android line-up is severely lacking. The only great Android phone they carry is the Samsung Galaxy S III whereas other popular Android products are exclusive to Verizon and AT&T.

Regardless, it will be interesting to see how this announcement shakes up the mobile world. Will customers leave carriers like Verizon and AT&T for free unlimited data or will they put up with their current carriers for better phones? It’s a balancing act that consumers unfortunately have to play as carriers continue to evolve their plans for maximum profit.

  • adamcai

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    is just like a garden full of trees. When you find your love, you can enjoy the world.

  • adamcai

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  • Karin

    Hey, Adamcai, what the heck are you talking about? Anyway, this is amazing news, really. Of course, I’m on AT&T now (with 4g LTE) but perhaps one day it will follow T-mobile’s lead. I need data for downloading hairstyles ’cause I’m a stylist in Dallas/Austin (back and forth).

  • Karin

    Oh, I get it. YOu’re pushing a dating service of some sort. Interesting. No thanks; i’ll find love on my AT&T 4G LTE network while surfing for styles for my customers.

  • Tre

    Oh yea its about time Tmobile made a change I like the idea bye going unlimted 4G I’ll stck with it forsure I’ll sign up

    • lynda

      What are you on now? I already have 4G LTE and I can tell you it’s great (have it with AT&T, too). I live in Dallas and the speed is great for applications I use in my graphics design work.

  • barbara smith

    I’m with Karin. I don’t have a problem with AT&T’s rates for its 4G LTE; I use a lot of data, though, so maybe I’ll check it out. Perhaps everyone will follow this carrier’s path. The only way to grow business when phones are saturated by those who can afford them is to reach those who can’t yet. I’m a hairdresser, and it’s hard enough for me.