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Twitter & Paramount Pictures Partner for Super 8 Trailer Launch

Paramount is hoping to spark real time conversation

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Twitter & Paramount Pictures Partner for Super 8 Trailer Launch
[ Business]

Today Paramount Pictures launched the full trailer for SUPER 8, the new film from director J.J. Abrams and producer Steven Spielberg. One interesting aspect of of the trailer is that it was debuted in partnership with Twitter, which is a first for both Paramount and the micro-blogging service.

Do you think we’ll see more Twitter exclusive launches for things? Tell us what you think.

Hope you like it. http://www.twitvid.com/T6FFB #Super8Movie 5 hours ago via web · powered by @socialditto

Amy Powell, Paramount’s Executive Vice President, Interactive Marketing Strategies & Film Production said, “With Twitter, fans are able to foster a real time conversation in a communal viewing environment and we wanted people everywhere to have the chance to discover the SUPER 8 trailer here first.

People can follow @Super8Movie to stay current on all the rumbles and news about the film. Super 8 is set for a June 10th release date.

Twitter & Paramount Pictures Partner for Super 8 Trailer Launch
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