Super Bowl XLVI Streamed By 2.1 MillionBy: Billy Thomas - February 8, 2012
The Super Bowl is always the biggest game to watch every year. Sports fans look forward to the day with great anticipation. Whether you love the game or enjoy the food and friendship, this is a great day for all people.
Regardless if you’re a child or an elder, the Super Bowl is one event watched no matter the age. It’s a clash of titans, the best of the best. All the year’s hard work comes to a head only to eventually explode in glorious victory.
With that being covered, it’s no wonder the big game was named as the most watched television program is history. Now, only adding compliment to courtesy, it has been named the most streamed online program in history with well over 2.1 million viewers. The NFL said that NBC’s streaming of the game was a “tremendous success in its first year”, according to a report in The New York Times
This is the first year NBC has streamed the Super Bowl live over the web, although they do regularly stream other games during the regular season.
SVP, Business Development and Managing Director of Digital Media, NBC Sports Group, Kevin Monaghan said this about the stream:
“The Super Bowl XLVI live stream exceeded our expectations in every way. Increasingly, sports fans are looking to digital coverage as a complementary ‘second screen’ experience, and we delivered on that promise with unprecedented robust coverage. The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage.”
Hans Schroeder, NFL Senior Vice President of Media Strategy and Development commented on NBC’s streaming of the game:
“It was exciting to work with NBC Sports to offer fans the Super Bowl in more ways than ever before. The Super Bowl live stream was a tremendous success in its first year. We will continue to look for more ways to reach our fans.”
NBC says 2,105,441 active and unique users streamed Sunday’s game, while 4,589,593 live video streams were open. Combined, users spent 78,624,422 minutes streaming the game with an average of greater than 39 minutes spent actively engaged in viewing the game online.