Super Bowl Search Stats From Google: Madonna, Tom Brady, and Live StreamingBy: Josh Wolford - February 6, 2012
Google has Google+Blog%29″>just released a bunch of search statistics surrounding last night’s Super Bowl, and the most interesting thing they report is that the actual game didn’t really dominate search. In fact, searches directly linked to the game itself failed to even crack the number two spot on the list of the night’s top searches.
During Super Bowl XLVI, the top trending searches were Madonna and the Halftime Show. Those were followed, in order, by the Patriots, Tom Brady, and the Giants. It appears that the Queen of Pop really did steal the show, despite an attempt by M.I.A. to overshadow it.
And just how were people searching? According to Google, more so on their mobile devices than ever before. Searches pertaining to Super Bowl commercials were performed only 25% of the time on a mobile device before the game. But during the game, 41% of ad searches came from mobiles.
Throughout most of the game, Tom Brady dominated the field of other players when it came to searches. But just about the time that Eli Manning completed that amazing pass to Mario Mannigham, he took the lead and never looked back – both in the game and in search volume.
One interesting term that saw a huge spike in searches was “super bowl live stream,” which spiked right before kickoff on both desktop and mobile devices.
Check out Google’s infographic about Super Bowl searches both before and during the game: