StumbleUpon Redesign = Big Traffic For Content

Brands get profiles users can follow

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StumbleUpon Redesign = Big Traffic For Content
[ Social Media]

StumbleUpon has already been a tremendous source of web traffic for some sites. Sources have already indicated that it’s a bigger traffic driver than Facebook in the U.S. We’ve certainly seen the benefits ourselves. With new features, the potential to get traffic is even greater.

Is StumbleUpon a significant source of traffic to your site? Let us know in the comments.

StumbleUpon has been redesigned. We had a phone conversation with CEO Garrett Camp, VP, Marketing Marc Leibowtz and Director of Communications Mike Mayzel, and the company tells us they consider the relaunch “the most significant and consumer-driven product announcement to date.”

Indeed, it has the potential to make the general StumbleUpon experience more relevant to users, while greatly increasing traffic to websites.

While the relaunch comes with a redesigned homepage, toolbar and even logo (the social button has yet to be updated at this point), it’s really all about two features. One feature, you may already be familiar with – the Explore Box. It’s been in beta for months, but with the relaunch, it’s not any longer, and will appear in the upper right-hand corner anytime someone is stumbling.

the new stumbleupon homepage

We wrote about the feature back in July. I said back then that it could be viewed as “a new way to search the web,” as it lets you stumble through content based on the keywords that you enter into the search box.

Camp tells us, however, “it’s not a full-on search engine,” noting that it has expanded StumbleUpon’s discovery engine from 500 topics to half a million interests. But it’s “not a search engine for everything.”

The second feature is the one you’ll probably more interested in, however. At least a business or a website owner.

That would be channels. Sites, celebrities, brands and businesses can set up their own profiles and get people to follow them on StumbleUpon. You know, like Facebook, Twitter, LinkedIn, Google+, etc.

stumbleupon channel

Before, sites always had to worry about flooding the StumbleUponiverse (call it what you want) with too much content, and driving users away, or getting content out there at the right time, but this eliminates these worries. In fact, StumbleUpon is essentially encouraging sites to share everything they have by connecting their RSS feeds or Twitter accounts to their channels.

It’s still interwoven with StumbleUpon’s algorithms. Users who follow your channel will see more of your content in the mix as they’re stumbling like usual. StumbleUpon will also recommend your content to users who like similar sites. The company tells us they’ll be implementing more channel recommendation features over time. It won’t just be a one time thing at sign up.

The feature launched with 250 channel partners. Any brand can set up a channel, and once it’s approved by StumbleUpon, the brand’s channel will be live. Here’s what a couple of the launch partners had to say about the channels.

“We’re big believers in ‘discovery’ as the dominant way that people now find content, and we’re excited to be sharing our favorite technology and innovations with the StumbleUpon universe, which is one of biggest ways to discover on the Web today,” said Linda Boff, executive director, global digital marketing, GE.

“We are focused on building an Audi community in the places where our fans interact and share with one another,” says Audi of America Chief Marketing Officer Scott Keogh. “The prospect of someone literally Stumbling onto an Audi image, video, or news story that resonates on a personal level is truly remarkable. We love to see lifelong fans or even casual Audi enthusiasts expressing their natural passion for the brand in the spaces where they connect and share lives with one another.”

StumbleUpon Channels

I don’t know about you, but I do a fair amount of my stumbling from my phone. This graph from Fast Company shows that mobile stumbling is indeed on the rise (which should also help your traffic – be sure to have mobile-friendly content):

StumbleUpon Mobile Growth

The mobile apps will get access to the content that comes from the channels right away, but you won’t be able to manage your channels from the mobile apps at first, though from the sound of it, this will probably come in the future.

On the site, StumbleUpon users will be able to toggle between the new and old versions over the coming weeks.

Do you intend to promote a branded StumbleUpon channel? Thoughts about the redesign in general? Let us know in the comments.

StumbleUpon Redesign = Big Traffic For Content
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  • http://www.searchengineoptimizationjournal.com/ Nick Stamoulis

    While companies are finally starting to get that they should be involved in social media, many are still missing out on the opportunities that social bookmarking provides. StumbleUpon can be a great source of traffic as long as you are sharing quality content. It’s interesting that StumbleUpon is adding a profile feature to be more like the other social networks.

    • http://www.webpronews.com/ Chris Crum

      Quality is obviously an important element to the success of any content, at least through social channels. I find the shift in thinking on StumbleUpon’s part to be interesting. Whereas before you really would have only wanted your best content on StumbleUpon, they’re encouraging channel owners to share it all, and users will determine what they like the best.

  • http://www.theinconvenienttruth.org Guy McCardle

    Stumble Upon has been great for getting visitors to my site. I am anxious to learn how to make the most of it.


    • http://www.webpronews.com/ Chris Crum

      I think there’s a lot of potential with the channels. If nothing else, it should keep people more engaged with the service in general, which should translate into more traffic for stumbled content.

    • http://www.facebook.com/notes/security-camera/samsung-galaxy-reviews-samsung-android-galaxy-tablet/289307284441297 SAMSUNG GALAXY REVIEWS

      I want to more traffic but how do that, please share

  • Jason

    StumbleUpon continues to be one of the largest drivers of traffic to our website.

    And not one single sale in over a year.

    The average site visit is less than a second.

    Not sure Stumble is worth the time for us.

    • http://www.webpronews.com/ Chris Crum

      The channels could actually help with this, because subscribers will be more loyal. The nature of the feature should work against that.

    • Mark Katterhenry

      I agree that it isn’t for everyone. The typical stumbler will click stumble in a couple seconds if the content isn’t immediately engaging. Their users often aren’t looking to create new profiles on other sites or buy something. They are there to have their curiosity stimulated, to learn about things they didn’t know existed in the areas of life they enjoy most. At least that is what I do.

  • http://www.thewebhostadvisor.com Basil Rehill

    I am glad to see the redesign. My only concern is that we not overload people with all the posts from twitter or our RSS feeds. It’s hard to strike that balance between enough and too much.

    • http://www.webpronews.com/ Chris Crum

      Well, the way it was presented to use, StumbleUpon’s algorithm will still play a big role in determining who sees what, so people still won’t necessarily be bombarded with everything.

  • http://breathedreamgo.com Mariellen Ward

    I’m excited about the changes. I’ve resisted using it to drive traffic because I didn’t find it user freinldy and it seemed risky: the learning curve seemed too high and the possibility of “doing it wrong” was also too high. These changes seem to eliminate those concerns.

    • http://www.webpronews.com/ Chris Crum

      Don’t be too intimidated by StumbleUpon. Above all else it’s just about creating good content that people want to share. Sure, there are other factors to consider, but that’s really the biggest thing. A piece of content can do great on StumbleUpon without an ounce of promotion on your part if the right person submits it.

  • http://www.anpawi.com Lisa Bell

    Stumble upon has not been a huge source of traffic for my site but I would love some simple easy to understand instructions or tips on how to change that.

    Thank you!

    • http://www.webpronews.com/ Chris Crum

      I’d start by taking some time and just using StumbleUpon. Get a feel for the kinds of stuff that does well. Then create great content, and feature a StumbleUpon button on it. That’s for starters.

  • http://desitv-forum.com desi tv forum

    Well for me, its good i am getting good sum of traffic from stumbleupon, and its redesign/relaunch may more effective too.

    King Regards.

  • http://ultimatemarketingstrategies.net Peter Sundstrom

    I certainly seen some huge traffic spikes on my Flickr account when one of my photos gets shared on StumbleUpon.

  • http://www.CaptainCyberzone.com CaptainCyberzone

    I’ve only found it to be a one time bump (the initial stumble).

    • http://www.CaptainCyberzone.com CaptainCyberzone

      P.S. And I add every page.
      Besides who has time to Stumble (?) … the window of this life is only opened so far and for a flicker of time. Enough already, get out and smell the flowers, walk a beach, look at a cloud, ponder the universe and enjoy the gift of Eden.

      • http://bellesouthblogs.com Bellesouth

        I’d suggest instead of discovering your own content, share it with those who are following you on SU and give your followers the opportunity to add it. Hope it helps.

      • http://www.webpronews.com/ Chris Crum

        Get the mobile app for stumbling when you have time to kill. At the doctor’s office, for example. The more you participate, the more success you’re likely to have.

  • http://www.dirtworks.net john

    I found we got a lot of trash traffic with no conversions and it seems like they have no safeguards for click fraud. I stopped using stumble because the money started disappearing rapidly with no conversions or results we could measure.

    • http://www.webpronews.com/ Chris Crum

      I think the channels feature should reduce “trash traffic”.

  • http://netmediathailand.com Alan Johnston

    I have seen my traffic increase 100 fold through Stumble upon it’s really changed lately.

  • http://bellesouthblogs.com Bellesouth

    StumbleUpon is one of my highest traffic sources, but it really depends on the type of content I discover. My hits are higher if I discover another site that has interesting content. It also, of course, depends on the quality of content on my site.

  • Jen

    Stumble upon is the third biggest traffic source for our online shop after google and direct visits. Definitely worth sharing links there :-)

  • http://www.webdesignsouthafrica.weebly.com Toni Da Silva


    I have been recommending Stumble to many friends for a while now and it really is awesome! You get your weekly update and even better, you get to see what your friends are browsing, sometimes really cool stuff! It definitley helps drive traffic to your site but could always do with more, hahaha!!! Ciao and enjoy it! TDS

  • http://www.freedomoffshore.com/offshoremerchantaccounts.html Offshore Merchant Accounts

    No, I have not looked into this source of traffic. Thanks for bringing it to my attention sir. James

  • http://www.shizuokatea.com ShizuokaGreenTea

    We receive traffic from StumbleUpon. I just set opened an account there and would like to set up a business page like Facebook, Twitter or Google+, but did not see the means to do so. Please advise them to add the profile feature ASAP.

  • http://www.prepaidplans.com.au Arthur | prepaidplans

    How much of Stumble content and traffic is overseas (ex US).

  • http://www.cabinrentalsinpigeonforgetn.org Cabin Rentals In Pigeon Forge, TN.

    Thanks for the tip Web Pro News. I will look into this source of traffic as I have not even visited their site yet.

  • http://www.robsteele.co.uk robsteele

    cool post thanks, i haven’t used stumble upon but will invest some time into it now.

  • http://mypuppy_tales.com. Harry McAneny

    You have help us from 350,000 on goole page to 135,000. Thank you.

  • http://realmoneyfrompocketchange.blogspot.com Mark Winkle

    I’m new to stumble upon. You might say I just stubmbled upon it:). Checking my spam to answer press queries for PR.

    Send me info on driving traffic to my site.

    Mark Winkle
    Consultant One
    Financial Consultant
    Podcast Creator/Host

  • http://raavi.ro Razvan Mihalcea

    I am a big fun of StumbleUpon until 2008, and they provide great spikes of traffic for good content of any language, which by the way they have support… I think they are one of a kind and we can’t compare with other bookmarking and sharing sites… and with new look and design they become better than before.

  • http://www.ScaleModelPlans.com Tom Carson

    I can’t say for certain how much traffic Stumbleupon drives to our site, but I have discovered some very interesting and relevant sites that I may never have found otherwise.

  • http://tarak-mehta-ka-oolta-chashma.blogspot.com tarak mehta

    really fabulous redesign more seo friendly and more attractive

  • http://www.bolgeselhaber.com Haberler

    The mobile apps will get access to the content that comes from the channels right away, but you won’t be able to manage your channels from the mobile apps at first, though from the sound of it, this will probably come in the future.

    thats great… ty for share

  • http://scratch.mit.edu/users/stecabal steven caballero

    hi, this is steven and im trying to advertise my series of pc java games which are a big series of games i make, im always stuck on the part where i have to pay for advertising, for one i dont have money or get paid to make these games, i do it for fun and two im worried about being scammed. and college is hard and taking too long, my series of games is epic and im not very patient, i want to release my games to the world as soon as possible. that’s just aside from sending these games to the internet, i want them to be viewed, to be famous! so can you help me out?

  • http://igtsoft.com/buybooks David @ Buy Books

    I think leveraging the mobile space (especially with tablet computers) is a great strategy for StumbleUpon. As more people are leisurely browsing websites on their tablet computer, this platform can bring a lot of users to StumbleUpon as well as the click-outs to linked websites.

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