StumbleUpon Gives Advertisers New Tools & FeaturesBy: Chris Crum - May 1, 2014
StumbleUpon just announced the launch of a new campaign creation interface for its Paid Discovery ad platform.
Advertisers can now choose whether they want to spend their budgets ASAP or spend evenly throughout their campaigns. Also included are some improvements to templates and interest recommendations.
“We’ve made it easier to create and use templates – save them for future campaigns and now either put in all or partial targeting based on desired results,” the company says. “To help advertisers optimize their campaign, we now recommend related interest categories based on what’s been selected.”
The platform now has DMA level targeting, grouping several surrounding areas into a single region, so local campaigns can have greater reach. Advertisers can also now target multiple locations with a single campaign.
Finally, StumbleUpon has added an audience estimator.
“We can project how many people can be reached based on the targeting criteria selected, so we’ll provide feedback on whether its too specific or too broad to fulfill campaign goals,” the company explains.
StumbleUpon first launched Paid Discovery back in 2011. You might say it was an early player in the native advertising game that’s gaining so much traction these days. Ads simply come in the form of sponsored web pages typically aimed to resemble the type of content that StumbleUpon users would enjoy anyway. These are labeled as “sponsored”.
As reported earlier this year, StumbleUpon has been expanding its native advertising sales team. As of February, StumbleUpon said it was serving 125 million brand and publisher sponsored placements per month.
Image via StumbleUpon