Streetmap Sues Google For Burying Search Results

    April 12, 2013
    Chris Crum
    Comments are off for this post.

Google is currently dealing with an antitrust probe in Europe, as you’re probably aware. A report this week from the Financial Times suggests that Google will likely bow to regulatory pressure by taking measures to more prominently show results from competing vertical search engines.

Google is actually currently facing a lawsuit in the UK alleging that it buries competitors’ results. A new report from Bloomberg says maps provider Streetmap filed a suit against the search giant last month:

Streetmap said its complaint mirrors an antitrust probe by the European Union into whether Google favors its own services over competitors in search results.

“We have had to take this action in an effort to protect our business and attract attention to those that, like us, have started their own technology businesses, only to find them damaged by Google’s cynical manipulation of search results,” Kate Sutton, commercial director of Streetmap, said in the statement.

Other Google competitors (in the form of the Fairsearch Coalition) recently filed a complaint with the EU against Google, claiming that it is using its Android operating system to create an unfair advantage for its search business, despite the fact that competitors like Facebook and Amazon directly use Android in their own offerings.

  • ddow

    I’m lately against many Google policies and practices, but that particular site looks really shitty, full of intrusive low quality ads, the maps are not better than google maps, and it’s not even seo optimized. Being 5 years on this business, I can tell Google didn’t even know that site existed until the lawsuit

    • Stephan

      “…and it’s not even seo optimized.”
      Sorry, I am not in this business, but is it necessary to optimize a site/ content for a search engine or for the visitor/user?
      If the answer is search engine, I think there is something wrong.

  • http://www.rankwatch.com Sahil

    Google is certainly being pressurized from all ends, but to be frank Google has been displaying the results across its main search and all other vertical search engines algorithmically and no results are manipulative or are not even pushing their services to the top intentionally. Competitors must stop complaining about Google and start competing hard with them.

  • http://twitter.com/geommm GEORGE Muammar

    Sahil, how do you know that the results are purely algorithm based and not manipulated?

  • http://houtsgraphics.com Alan Leenhouts

    If you look at the top sites on Alexa, you see Google in the top 100 multiple times. I don’t think I ever heard of this other site. Plus wouldn’t it be up to google how they display results on their website.