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Square Launches Gift Cards, Includes Passbook Integration

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Square announced the launch of Square Gift Cards, which can be redeemed with the company’s Square Wallet offering or Apple’s Passbook.

Square Wallet is the company’s app that lets users pay for things. Passbook, if you’re unfamiliar, is a feature added to the most recent version of iOS, which lets users access boarding passes, movie tickets, retail coupons, loyalty cards, etc. from one place on their iPhone or iPod Touch.

Square Gift Cards from Square on Vimeo.

CEO Jack Dorsey tweeted:

“I just sent my parents a gift to their favorite bookstore, Left Bank Books in St. Louis,” Dorsey said in the announcement. “It’s incredibly fun to give my friends unique and meaningful gifts, treat them to their favorite neighborhood places, all from my couch.”

Square has a quarter of a million local businesses in the U.S. accepting gift cards.

Square Launches Gift Cards, Includes Passbook Integration
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  • mParker

    The company values innovation. After landing a huge deal with starbucks, not they are in the wallet ap arena, an industry that’s worth 100 billion per year. For a benchmark company like Square, I must agree they are the leader when it comes to not just MPOS but the whole mobile payment world… and next of course in mPowa (www.mpowa.com)

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