Spotify Announces NYC Expansion, Confirms Upcoming ‘Unique Content’

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Spotify Announces NYC Expansion, Confirms Upcoming ‘Unique Content’
[ Business]

Spotify and New York City Mayor Michael Bloomberg have announced a major NYC expansion for the Swedish company – one that will mean that Spotify’s New York presence is second only to their Stockholm presence in terms of sheer manpower and space.

Spotify will be opening up a new headquarters on 6th Avenue later this year, and that new HQ is set to be several times the size of their current offices.

The music streaming company will be adding 130 new engineers to their New York team by the end of next year, which will bring the total number up to around 200.

So the expansion is big news, and shows that Spotify is not only growing at fast clip but that they are looking to push their international teams as well. But there’s another interesting aspect to the press conference – one that hints at some rumors we heard back a few months ago.

At the press event at Spotify HQ, the company’s Chief Content Officer (and North American head) Ken Parks confirmed that some of that brand new HQ would be used to “create unique content.” Engadget points to that possibly meaning exclusive live content, and that sounds right. But we’ve also heard that Spotify could be working on some sort of exclusive video as well – possibly taking on streaming services like Netflix or HBO GO.

Spotify has been expanding as of late. It debuted in Mexico and additional parts of Asia and Europe back in April. As it stands, Spotify is now available in 28 markets around the globe.

And earlier this year, Spotify unveiled a brand new ad campaign and changed up their logo.

Spotify Announces NYC Expansion, Confirms Upcoming ‘Unique Content’
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