Social Networks Consume 22% Of Australians’ Time Online

Facebook's influence continues to grow

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[ Social Media]

Facebook (along with a few other social media sites) exerts a strong pull in many countries all over the world, and new stats from comScore confirm that one of them is Australia.  comScore’s found that Australians dedicated almost 22 percent of their time online in December 2010 to social networks, versus 16.6 percent a year earlier.

A quick note with regards to the timing of this report: don’t blame us.  comScore released it today (or actually tomorrow, since it came out of Sydney), so we haven’t been sitting on it since early January or anything like that.

Anyway, you can see comScore’s table for yourself below, and the company added in a statement, "In December 2010, Microsoft Sites led as the most-visited Internet property in Australia, followed by Google Sites and Facebook.com.  When looking at the top sites by total minutes spent, Facebook.com assumed the #1 spot followed by Microsoft Sites and Google Sites."

Those are some impressive gains for social networking.  Nothing else came close to pulling off the same sort of increases, with the next-nearest categories actually suffering major losses.

Google is doing fine, though, if anybody was wondering.  comScore said, "Nearly 12 million Australians conducted an online search query in December, with an average searcher performing 115 queries.  Google Sites accounted for 80 percent of searches in December."

Social Networks Consume 22% Of Australians’ Time Online
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  • http://www.sefati.net Al Sefati


    btw I have to Australia lovely country!

  • http://www.musclebeach.com.au Muscle Beach

    More like center of the world!

  • http://krisztianpanczel.com/ Krisztian

    Interesting stats. It would have been great to see how Australians compare to other nations in terms of time spent on social media though…

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