So Far, Online Retail Holiday Spending Is Up 16% YoY

    November 21, 2012
    Chris Crum
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Holiday season retail e-commerce spending for the first 18 days of the November-December 2012 season is $10.1 billion to date, according to new data released by comScore. That’s up 16% compared to the same time period last year.

comScore data

“The 2012 online holiday shopping season is off to an encouraging start with a 16-percent growth thus far,” said comScore chairman, Gian Fulgoni. “Recent 5-year highs in consumer confidence and early retailer promotions appear to be serving as wind in the sails for the beginning portion of the holiday season, with consumers opening up their wallets early and often. This spending growth also reflects the continuing channel shift to online as consumers increasingly opt for the attractive pricing, convenience and product selection it offers.”

November 8, a Thursday, has been the heaviest online spending day of the season so far, at $829 million.

comScore believes that online retail spending will hit $43.4 billion for the season, which would be a 17% increase from last year.

  • http://www.facebook.com/pages/Brick-Marketing-SEO-and-SEM-Firm/14204584980 Nick Stamoulis

    I read that e-commerce spending cracked 1 billion on Black Friday for the first time ever. People are clearly spending this Holiday season, the question then becomes, what has your business done to get a piece of the pie? Hopefully you did a lot of pre-season work to get your brand out there and in the minds of your target audience.